Social media is a potent tool in communicating information to the masses, that too in a simple, broken down format. When it comes to financing, the case is no different. If you are a huge business or even a financial startup with an eye for growth, there is no ignoring the social media game, for that is where businesses are transacted, and the audience is attracted, these days. These steps will prepare you to launch an effective social media strategy plan of your own.
Step 1: Decide Your Content and Tone
Analyze your objectives and target demographic accurately, and develop a content to suit it. This is the key determinant in your social media strategy, as your content, tone, and approach will differ for each target demographic.
Step 2: Be Concise and Attractive
When drafting a social media post, it can be very easy to get carried away. But remember, the character limits exist for a reason. Shorter posts do better, especially when it comes to subject matter heavy posts such as financial ones.
Steps 3: Ensure That You Dumb It Down
Financial jargon can be very intimidating to many. The arithmetic, the formulae, and the obscure abbreviations might make your audiences’ head spin. You certainly do not want your audience to be confused reading your posts, so make sure that you explain the concept in the simplest manner possible.
Step 4: Don’t Be Traditional, Funk It Up
If you associate financial content with traditional designs, you might be missing out on a lot of fun. Finance posts can be sleek, professional. They can also be funky and colorful. Your post is what you make of it- so communicate your values, your philosophy through it. Don’t fail to infuse some life into your post. If you are creating for a younger audience, you’re in for luck!
Step 5: Look At What Competition Is Doing
Let’s face it- the most important part of all this is setting yourself apart from all your competitors in this cut-throat environment. So the one thing you absolutely need to do is study what everyone is doing. Survey the tone and content in your competitors’ posts, and which demographics they are targeting. This is going to help you when you identify your own strengths and resources.
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9. Basic Social Marketing Financial Template
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