Brochures are indeed effective in showcasing or highlighting products and services, businesses find them very reliable even with the existence of its digital or paperless alternatives. If you find the bi-fold type to have insufficient space or fails to organize the content well, the tri-fold type may be a much better option.
The great thing about the tri-fold type is that it enables you to arrange all the content into categories or sections, which helps in making the content a lot easier to read. If this is the type of brochure template that you are looking for, you may check out our collection of business tri-fold brochures below.
1. Cover page: When a reader gets a hold of a business brochure, the very first element that they lay their eyes on is the brochure’s cover page. If a cover page looks interesting to them, then there will be a very high chance that they will proceed to the next page and keep reading its contents. However, if the cover page looks boring, then nobody would expect them to go even to the second page and the brochure will most likely end up in the trash. Since the cover page creates the reader’s impressions, you might want to make it as striking as you can if you want your message to be conveyed.
2. The business’ background: Sharing how the business came into existence may come in very useful, people often enjoy reading through this because they can gather some insight on how and why the business was formed. But when writing this element, make sure to keep it brief, simply write about the who, how, and why regarding the business.
3. The content: Just like the cover page, the content shouldn’t be taken for granted since it is the element that provides the reader with all the details of the products or services that you are offering. Also, the way you write your content can also affect how people see your business. This means that if you don’t write your content in a compelling manner, not only will you not have any customers, but your business will also be seen as untrustworthy, leading to a very low conversion rate.
4. The benefits: The product listing and its corresponding descriptions are never enough to convince readers to avail of them, there should be something more to really entice them to do so. These are referred to as the benefits, and they can be written in two ways. You may want to write the benefits for each of the product listed to describe what readers can get from each of it, or you may want to write a generalized statement explaining how people can benefit from all of your products or services.
5. Graphical elements: Adding graphics is a no-brainer especially when it comes to business brochures. These elements are not only useful for enhancing the appearance of the brochure, but it can also be used to convey information or to support the textual elements. If you’re trying to promote products, leaving it to the reader’s imagination is discouraged, and it is best to give them something to look at in order for them to set their standards.
6. Testimonials and reviews: Almost always, people will go through the product reviews or a business’ testimonial sections in order to read what other people have to say about it. The reason behind this is because it helps them to verify whether or not the product is actually worth buying or if the business is indeed trustworthy. No matter how the business tells their prospects of how good their products are, people will still most likely believe in feedback from other people’s mouths, unless they are very willing to take risks.
7. Contact details: This element should always be present in all marketing tools that a business uses, not just brochures. The contact details are what a reader uses if ever they are interested in the products or services that are being offered by the business, or if they simply want to make inquiries to gather more information. And when writing the contact details, don’t just settle with your phone number, provide alternative means by including also an email address, a street address for mailing, and probably a fax number as well, if applicable.
8. The CTA: And lastly, a supplemental element that can not be used by itself. A CTA or a call to action would be useless without the contact details, and the contact details will often be overlooked without the call to action, these two elements should always go hand in hand. The main purpose of a call to action is it fully implies that you want the reader to reach out to you and take action, and this can be as simple as telling readers to “call now”.
1. Decide on a type of brochure: If you hadn’t known yet, brochures come in various types and sizes, and choosing the brochure’s type and size is more than just a preference, it will also depend on the type and how much content you are adding to the brochure. For reference, the different types of brochures are listed below.
2. Choose a size: After choosing the type of brochure, you will then need to choose a size. You may want to go compact or you can also go big with your brochures, a guide of the different standard sizes are listed below for you. However, you are allowed to make up your own size for your brochure, the important thing is that it is able to accommodate your content.
3. Think of a theme: With regards to theme, this is actually the business’ branding identity, which is what people use to associate a product with the business behind it. Choosing a theme is commonly applicable only for start-up businesses or for those that have not settled with their own branding identity. If your business already has a branding identity, you should stick with that and use it as a theme for your brochures.
4. Identify a target audience: Now it is time to choose who you’re making your brochures for, and these people are referred to as the target audience. People will always have preferences, and some products and services are simply made to cater to a specific demographic group. If you can identify your target audience, know what they want and deliver it to them through your brochures.
5. Write a draft: As mentioned earlier in this article, it is very important to have your content as compelling as possible in order to not only gain customers but also to receive a positive and trustworthy impression. To ensure that your content is indeed compelling, you might want to write a draft first instead of directly writing it on your brochure without having a guide. A draft will allow you to make as many modifications and rewrites as necessary, which is why they come in very useful.
6. Download and edit a template: After preparing your draft, you can now start designing your tri-fold brochure, but instead of having to start all the way from the bottom, use templates instead to give you a head start. Tri-fold brochure templates can be found all over the internet, and have around ten of them in this article. After downloading a template, all you need to do afterward is to supply the needed content.
7. Proofread for any errors: And lastly, don’t print out or publish your brochures without proofreading the content. During this step, check the content for any errors in grammar and/or spelling, and correct them if necessary. When proofreading, once is never enough, you should go through the content multiple times in order to really make sure that your brochure is totally free of errors.
1. Bi-Fold Type: This type of brochure divides the entire paper or card stock into two parts because it is folded somewhere along the middle. While most bi-fold brochures have their fold right in the middle to come up with panels of equal measurement—otherwise known as half-fold—there are also other bi-folds that have their fold slightly off-centered.
2. Tri-Fold Type: This brochure type divides the material into three equal parts, and they come with two folds. Because of these folds, there will be a total of six usable panels for the content. In terms of how they are folded, most tri-folds have their side panels folded towards one side of the brochure to enclose the inside content, but there are also tri-folds wherein the side panels are folded towards the opposite sides of the brochure—also known as the Z-fold.
3. Accordion-Fold Type: This brochure type consists of more than just two folds, some three and others even more. Resembling an accordion musical instrument, the folds of this brochure type are directed towards opposite directions. The accordion type is ideal for writing a lot of content or using a very large image while still keeping the brochure compact and easy to bring around.
A brochure is an informative piece of paper that is being folded up to make it compact or portable.
The headline—because it is found on the front cover and it is used for drawing people towards the brochure.
A lot of websites claim to have the best brochure templates around, but actually, don’t live up to the expectations. For our websites, you’ve got nothing to lose, some are quite inexpensive while others won’t cost you anything. Plus, they are also high quality and have been created by professional graphic artists.