Brochure Templates

What is a Brochure?

A brochure is a foldable sheet composed of a vast amount of information. This document is a part of the marketing strategy as it is an easy way to capture public attention. A brochure is a convenient way of advertising because it is printable and easy to use in various fields such as business, real estate, travel, medical, and even school purposes. In making a brochure, you should always bear in mind that you are aiming for the target market first.

How to Make a Successful Brochure?

Brochures significantly feature information or details of your specific purpose. In making a brochure, your primary aim is to capture the target's attention. Take note that your brochure's job is to get noticed. Your brochure must be eye-catching in one look. Its concept must have creative designs and sophisticated backgrounds to allure the people who will be reading it. We have provided you with several steps on how to make a successful brochure to help get you started.

1. Plan your Purpose

When you make a brochure, it is a must, to begin with planning your primary purpose, and this will be your pathway in making your brochure. Your corporate or marketing brochure plan must include the whole segment of your service itself by specifying who will be your target market. Determine what are the products you wanted to endorse, and or what information you wanted to reveal. Always remember that your goal is to persuade the people by making use of your brochure.

2. Choose a Specific Theme, Images, Fonts, and Layouts

You can now decide what would be your brochure's specific theme. Everything must be relatable to the primary purpose. Make your design theme and background in a way that is noticeable in one look. In this way, people will be obliged to scan the brochure. Its attractiveness will help you determine how likely an interested person would grab your advertising brochure.

3. Organize your Content

The vital part of making a sample brochure is the content. People would examine your brochure. It must be fully organized, the details must be provided concisely but straightforward, and most of all, it must be filled with ideas. Break up your texts in an orderly way that is easy for the people to read and to scan your brochure. Add high-quality images in your brochure and make sure that these images are captivating enough. Statistics show that 32% of marketers say visual images are also an essential form of content for their businesses. 

4. Add Call-To-Action and Make it Visible

Include a call-to-action segment into your business brochure. It is the part where you must provide your readers to do something next after reading your simple brochure. Call-to-action includes the contact details, addresses, reservations, or even a small order form for the customer if they are interested in something. Statistics show that more than 90% of people who read your headline also read your CTA (call-to-action) copy.

5. Check if Everything is in Place

If everything is set, start checking your printable brochure from the first page to the last page. Check the details if everything is provided as well as the grammars and spellings. Check the designs and fonts. Make sure that the content is more likely highlighted than the model. As many as 79% of people either keep, pass on to a friend, or glance over the contents of a brochure distribution item.

6. Print Out and Disseminate

If everything is ready. You can start printing your company brochures in a special paper with enough paper stock. You can also add some coatings to your special paper. The type of paper you are using may also affect the background of your company or organization.