A SWOT analysis is a valuable insight into understanding the strengths, weaknesses, opportunities and imposing threats of your organization. It will help you analyze and determine your marketing goals. If you are looking for a helpful marketing plan for your firm, a SWOT analysis will help you review every situation in detail and evaluate the various attributes of your company. Here are a few steps to write the perfect marketing SWOT analysis for your company.
5 Steps to Write a SWOT Analysis
Step 1: Determine Your Strengths
The most important step in developing a SWOT analysis is to understand the internal and external strengths of your organization. Evaluate the positive attributes of your company like available capital, reputation, skilled employees, loyal customers, and tangible assets. This will add value to your company and give you a competitive advantage in the market.
Step 2: Note the Weaknesses
This is a vital part of creating a SWOT analysis. Identify your company’s weaknesses and also the factors responsible for such weakness. It can be anything like a lack of proper infrastructure or expertise, poor resource or location of the firm, or disparity between employees. Identifying the areas of weaknesses is important as it will help you to overcome them in the future.
Step 3: Available Opportunities
Opportunities are the external factors that help your business to assess and make use of them to thrive and prosper. They are actually the strength of your company. You can appraise these opportunities with the help of your marketing tools. Locate fund resources or strategic marketing that will help your organization to reach great new heights.
Step 4: Threats to Your Business
Locate factors that are possible threats to your company. Threats are usually identified as risks for your company like your competitors, government regulations, negative press coverage, unrest among employees, lack of funds, the sudden reduction of sales, etc. You need to classify your threats according to their importance and value to your company.
Step 5: Compare and Create Your Analysis
Now that you have evaluated all the internal strengths and weaknesses of your company and the probable external opportunities, it’s time to analyze and create your SWOT. A positive SWOT analysis will help you develop your strengths and minimize your risks and threats.
10+ Marketing SWOT Analysis Templates
1. Marketing SWOT Analysis Template
This SWOT analysis template has been written by professional writers and will help you create your marketing strategy plan within minutes. You can now focus on increasing the sales and revenues of your company through this easily editable and printable SWOT analysis plan.
2. Printable Marketing SWOT Analysis Template
This printable SWOT analysis can be a very useful marketing tool for your firm. Available in free Google fonts, the template can be printed easily anywhere and anytime. The template is made by known professionals of the industry and you can make adjustments to the editable template according to your needs.
3. Customizable Marketing SWOT Analysis Template
This customizable marketing SWOT analysis template is available in A4 and US letter sizes and can be easily edited to meet your organization’s varying needs. You can easily replace the highlighted sections of your template with useful information. You can also download the template in MS Word and Mac Pages.
4. Simple Marketing SWOT Analysis Template
This simple one-page marketing SWOT analysis template has an easy and clear interface. The template clearly outlines the strengths, weaknesses, opportunities, and threats for your organization. You can easily access the internal factors and external factors and plan the marketing strategy for your company.
5. Standard Marketing SWOT Analysis Template
This marketing SWOT analysis template will outline all your competitive strengths, resources and advantages, and accreditations. You can also understand the key areas of weaknesses like unfavored reputation, vulnerabilities, lack of competitive strength, etc. The next section of the template states the company’s opportunities and threats and its impact on the business.
6. Marketing SWOT Analysis Sample
This flexible marketing SWOT analysis template will help you identify the current strengths, weaknesses, opportunities, and threats of your company. The 3-page template clearly describes the internal environment of your company like people skills, quality, resources, reputation, infrastructure, etc. The external factors like market trends, economic and political aspects can also be discussed in the analysis.
7. Marketing SWOT Analysis Example
This detailed SWOT analysis template is multifunctional and can be used for marketing, business and product development, research, and competitor analysis. The template can be downloaded free to your computer. The template defines all your strategic strength, weaknesses, opportunities, and threats of your company in a clear format.
8. Agricultural Marketing SWOT Analysis Template
This agricultural marketing SWOT analysis chart will help your organization understand its marketing position in the market. There are tools available through which you can easily analyze and ascertain the internal factors of marketing like strength and weaknesses as well as the external factors like opportunities and threats.
9. Compact Marketing SWOT Analysis Template
This SWOT analysis sample template is compact and powerful and will provide your department with all the necessary information regarding the internal and external factors required to build up the perfect marketing strategy. Recognize your organization’s strengths like packaging, food safety and also identify the possible risks like ingredient availability, market fluctuations, etc.
10. Sample Marketing SWOT Analysis
This trendy yet simple marketing and advertising SWOT analysis template is perfect for your new business undertaking. The template clearly describes the SWOT situation and required marketing plan by strategically outlining the various internal and external factors of your business. Identify your capabilities, qualities, attributes, and obstacles with this powerful SWOT template.
11. Professional Marketing SWOT Analysis Template
This is a comprehensive and professionally designed marketing and retail SWOT analysis template. Locate your strengths and weaknesses along with the probable risks of your company with this analysis template. Enlist your strengths like resources, assets, location, technological advantages and weaknesses like financial drawbacks, market demand, or employee unrest with this useful template.