No matter how established an organization or a business may be, it can never avoid mishaps of one form or another. Whether it’s a communication, marketing or customer service faux pas, the way you respond to the imminent crisis will determine your capability to hold your customers’ trust. Either you’ll rise to the challenge and get a much-needed boost or never recover from the damage. You’ll get to decide this through effective crisis planning.
Have a brainstorming session with your fellow leaders to evaluate and identify the people who will be part of your crisis team. Once you know who they are, ask them to draft the plan with you. In choosing your planning team, consider a few factors such as experience in crisis management and being in the community.
Involve all your top stakeholders in your planning process or include them in communicating the details of the plan. Whenever you’re asked for a comment or an assessment of the situation, never say “no comment.” Even if you have no authority to say your take on a situation, you can expect people to consider your silence as guilt.
The spokesperson is perhaps the most important individual in the crisis plan. They should know how to deal with the news and social media. You can appoint different spokespersons depending on the crisis or the seriousness of the situation. In the same way, you can also have one spokesperson for the whole plan.
Audience varies depending on the organization. In general, organizations have up to eight groups it should communicate with when a crisis happens, although the exact number will also differ in terms of the type of business. Your major constituencies are made up of employees, the media, your customers, owners, partners and stockholders.
With the ease to which people react and create a massive response in social media, organizations, private or nonprofit cannot afford to make the same mistake twice. However, your company may have too much to lose if it issues a public apology since it may have certain constraints that could affect a strategic response.
Do you have an established public brand that needs protection at all costs? If yes, you will find good use to this crisis communication plan template, especially if your organization wants to stay two steps ahead of the bad news. Go ahead and download this template in all versions of Google Docs, MS Word and Pages.
List down potential risks hazards in your promotional efforts and marketing campaign as well as any other area that may affect your reputation. Draft a plan by using this crisis management plan template, professionally-designed to meet your planning needs. Download and print the article in any compatible device.
Ever wondered how other companies handle damage control and get through tough situations before the public demand an explanation? They always have a plan and you need one too. Download this template in Google Docs, MS Word and Pages. Then print and edit the file as you see fit.
A crisis in an organization would happen whether you want to or not and you’ll have to be ready to respond. This sample restaurant crisis management plan is the perfect tool for you. Crisis response needs to be communicated properly as well. Download this template now in its flexible formats and customize as to the needs of your company.
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Do you want to manage unforeseen emergencies better before it creates greater damage in any area of your business? You might as well get this sample crisis and disaster plan to serve as your guide in creating or finalizing the one you have drafted with your team. All you have to do is click on the download button, and you’re all set!
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