Generally, your marketing plan must have a summary. This is what is known as the Marketing Plan Executive Summary. Usually, it is the most important part of a sales and marketing plan and must be taken seriously by the person who is preparing the marketing plan. More often than not the reader should be able to understand the general overview of the marketing plan without ever having to read the whole plan.
There are simple yet high quality marketing plan templates that you can use and they are available for free in the best format download. You can get them in word, excel, pdf formats among other great formats that you are more likely to have come across.
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