Property Marketing Checklist

Subject Property:	345 Silver Avenue
Prepared by:	[your name]
Position:	Real Estate Marketer
Company:	[your company name]

Property Information

• Confirm property details and specifications.

• Gather high-quality photos and videos of the property.

• Verify property ownership and title documents.

• Prepare property description and highlights.

Market Research

• Conduct a comparative market analysis (CMA) to determine pricing.

• Identify target audience and buyer personas.

• Analyze local market trends and competition.

• Determine the most effective marketing channels.

Preparing Marketing Materials

• Design professional brochures and flyers.

• Create a captivating property listing presentation.

• Develop virtual tours or 3D walkthroughs.

• Write compelling property listings for online platforms.

Online Presence

• Create or update property listings on real estate websites.

• Optimize property descriptions for SEO.

• Share property details on social media platforms.

• Utilize email marketing to reach potential buyers.

Photography and Videography

• Hire a professional photographer/videographer.

• Stage the property for impressive visuals.

• Ensure all photos and videos are high-resolution.

Signage and Print Materials

• Order and install "For Sale" signs (if applicable).

• Print and distribute property flyers.

• Consider direct mail campaigns.

Open House and Showings

• Schedule and promote open house events.

• Coordinate property showings for potential buyers.

• Provide essential property information to attendees.

Networking

• Connect with local real estate agents and brokers.

• Attend industry events and networking meetings.

• Collaborate with real estate professionals.

Legal Compliance

• Ensure all property marketing complies with local laws.

• Disclose any property defects or issues.

Tracking and Analysis

• Monitor the performance of online listings.

• Collect feedback from showings and open houses.

• Adjust marketing strategies based on analytics.

Follow-up

• Communicate regularly with potential buyers.

• Send personalized follow-up emails or messages.

• Address any inquiries or concerns promptly.

Closing the Sale

• Assist with negotiations and offers.

• Coordinate inspections and appraisals.

• Ensure a smooth closing process.

Post-Sale Marketing

• Request testimonials from satisfied clients.

• Share success stories on your website and social media.

• Continue marketing efforts for referrals and repeat business.

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