Social Media Marketing AD Guidelines Checklist
Prepared By: [Your Name] | Date: June 10, 2050 |
Position: Social Media Specialist | Document Number: 123-50 |
Mark ✔ | Category | Guidelines | Responsible Parties | Completion Date |
| General Information | Ensure all ads align with [Company Name]'s brand values. | Marketing Team | [Date] |
| Contact Info | Display [Company Email], [Company Website], [Company Phone Number] clearly in the ad copy or description. | Marketing Team | [Date] |
| Target Audience | Identify target demographics and adjust ad settings accordingly. | Marketing Team | [Date] |
| Visual Elements | Use high-quality images and videos that reflect [Company Name]'s brand. | Design Team | [Date] |
| Text Content | Ensure the ad text is concise, engaging, and free of grammatical errors. | Copywriters, Marketing Team | [Date] |
| Calls to Action | Include clear and compelling CTAs like "Learn More," "Buy Now," etc. | Marketing Team | [Date] |
| Legal & Compliance | Ensure the ad follows all legal requirements, including proper disclosures. | Legal Team | [Date] |
| Tracking & Analytics | Integrate proper tracking mechanisms like UTM codes. | Analytics Team | [Date] |
| Budget & Spending | Set and monitor budget limits for the ad campaign. | Finance Team | [Date] |
| Testing | A/B test different elements of the ad for optimization. | Marketing Team | [Date] |
| Platform Guidelines | Ensure the ad adheres to the respective social media platform’s guidelines. | Marketing Team, Legal Team | [Date] |
| Landing Pages | Confirm that the ad’s landing pages are functional and relevant. | Web Development Team | [Date] |
| Customer Engagement | Establish a process for responding to customer queries and comments on the ad. | Customer Service Team | [Date] |
| Reporting | Generate performance reports to evaluate ROI and other metrics. | Analytics Team | [Date] |
| Approval | Secure final approval from [Name] before launching the ad. | [Name] | [Date] |
| Scheduling | Schedule the ad for optimal viewing times based on analytics. | Marketing Team | [Date] |
| Archiving | Archive the ad and all performance data for future reference. | Marketing Team | [Date] |
| Feedback Loop | Collect internal feedback to continuously improve ad campaigns. | All Departments | [Date] |
Questions or Concerns?
For any questions, concerns, or suggestions for improving this checklist, please reach out to [Company Email] or call [Company Phone Number].
By adhering to these guidelines, we can ensure that our social media marketing efforts are cohesive, effective, and reflective of [Company Name]'s brand values. Thank you for your cooperation.
Marketing Templates @ Template.net
