Marketing Trade Show Badge Design Guide

Introduction

Welcome to the Marketing Trade Show Badge Design Guide. The purpose of this guide is to provide clear instructions and best practices for designing trade show badges that represent our brand consistently and effectively. Adhering to this guide will ensure that every badge we produce aligns with our company's branding and values, while effectively conveying relevant information to attendees and exhibitors.

1. Badge Dimensions

Standard Size: 4" x 3" (Width x Height)
Lanyard Hole: 0.25" diameter, positioned 0.5" from the top center of the badge

2. Layout & Design

a. Badge Color:

Background: #FFFFFF (white)
Border: #004D99 (company blue)

b. Typography:

Main Font: Arial
Header: Bold, 16pt, centered
Body: Regular, 12pt

c. Company Logo:

Positioned at the top center of the badge
Minimum width: 2 inches
Maintain a 0.25-inch margin from the top edge

d. Attendee Information:

Name: Bold, 14pt, centered
Title & Company: Regular, 12pt, centered
Unique QR Code: Positioned at the bottom right, 1" x 1" size

3. Information Hierarchy

Company Logo
Attendee Name
Attendee Title & Company
QR Code

4. Special Considerations

VIP Badges: Add a gold star icon in the top right corner
Speaker Badges: Add a microphone icon beside the attendee name
Exhibitor Badges: Use a #E5E5E5 (light gray) background color

5. Material & Lamination

Material: Durable plastic or thick cardstock
Finish: Matte lamination for readability and reduced glare
Lanyard: Company blue with a safety breakaway feature

6. Final Checklist

Before finalizing your badge design, ensure the following:

The company logo is clear and correctly positioned
Attendee information is legible and follows the information hierarchy
All icons (if any) are correctly placed
The badge is free from typos or design errors
QR code scans correctly and links to the intended information

Consistency in badge design not only strengthens our brand identity but also ensures a smooth experience for all attendees. Should you have any questions or require further clarification on any points mentioned, please reach out to the Marketing Department.