Advertising Media Monitoring Checklist

Advertising Media Monitoring Checklist

This checklist organizes and clarifies the task of monitoring advertising campaigns across various channels. It is a handy tool for advertising professionals for assessing the performance of their campaigns.

Prepared By:

[Your Name]

Campaign Name:

Date:

[Month, Day, Year]

A. Television Advertising

  • Monitor the accuracy of airing times

  • Check the quality of the broadcast

  • Evaluate viewer feedback and rating

  • Track the reach and audience demographics

  • Compare the cost and expected ROI

B. Radio Advertising

  • Monitor the accuracy of airing times

  • Check the quality of the broadcast

  • Evaluate listener feedback and rating

  • Track the reach and listener demographics

  • Compare the cost and expected ROI

C. Print Advertising

  • Monitor the distribution of the publications

  • Check the quality of the print

  • Evaluate reader feedback and rating

  • Track the reach and reader demographics

  • Compare the cost and expected ROI

D. Online Advertising

  • Monitor the traffic on the website/landing page

  • Check the quality of the online ad display

  • Evaluate visitor feedback and online interaction

  • Track the reach and web user demographics

  • Compare the cost and expected ROI

E. Social Media Advertising

  • Monitor the engagements on the ads

  • Check the quality of the social media post/ad

  • Evaluate follower feedback and online interaction

  • Track the reach and follower demographics

  • Compare the cost and expected ROI

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