Classroom Syllabus
1. Course Title and Description
This course titled "Introduction to Digital Marketing" under the [YOUR COMPANY NAME] is designed to provide students with a comprehensive understanding of the digital marketing landscape. Topics such as SEO, SEM, Social Media Marketing, Email Marketing, and Online Advertising will be covered. By the end of this course, students will be able to utilize digital mediums effectively to achieve marketing objectives.
2. Instructor Information
Instructor: [YOUR NAME]
Contact: [YOUR EMAIL]
3. Learning Objectives
By the end of the course, students should be able to:
Understand the basic principles of Digital Marketing.
Execute impactful digital campaigns.
Analyze and optimize SEO strategies.
Grasp and apply Email Marketing strategies.
Understanding Online Advertising metrics and efficiencies.
4. Course Schedule
Week | Topics | Learning Objectives |
|---|
1-3 | Introduction to Digital Marketing, Principles of SEO | To acquaint with essentials of digital marketing and SEO basics |
4-6 | On-Page and Off-Page SEO | To apply SEO strategies and techniques for better page rankings |
7-9 | Email Marketing, Social Media Marketing | To devise email and social media marketing strategies |
10-12 | Online Advertising and Analytics | To interpret web metrics and implement online advertising campaigns |
5. Required Reading and Materials
The following materials are required for this course:
"Digital Marketing For Dummies" by Ryan Deiss & Russ Henneberry
"SEO 2021: Learn Search Engine Optimization with Smart Internet Marketing" by Adam Clarke
"Email Persuasion: Captivate and Engage Your Audience" by Ian Brodie
"Social Media Marketing" by Liang Hsieh
"Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity" by Avinash Kaushik
6. Assignments and Assessments
Assessments for this course will be as follows:
Weekly Quizzes based on each week's material.
Group Project to design and execute a digital marketing campaign.
Individual Project where students conduct SEO audit for a website.
Mid-term Exam covering all topics up to Week 6.
Final Exam covering all topics and comprehensive understanding of Digital Marketing.
7. Course Policy
The course follows standard policies:
Attendance is required for all class sessions.
All classwork and readings must be completed on time.
Group Projects must be original work by the group members.
Late assignments will incur a grading penalty.
All students are expected to maintain academic integrity.
8. Grading Policy
Component | Weight (%) |
|---|
Weekly Quizzes | 20 |
Group Project | 25 |
Individual Project | 15 |
Mid-term Exam | 20 |
Final Exam | 20 |
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