MBA Marketing Syllabus
MBA Marketing Course
Course Title | [COURSE TITLE] |
Course Code | [COURSE CODE] |
Institution Hours | [INSTITUTIONHOURS] |
Class Location | [CLASS LOCATION] |
Class Time | [CLASS TIME] |
Class Duration | [DATE] - [DATE] |
1. Course Description
The MBA Marketing course is designed to provide students comprehensive knowledge of marketing concepts and practices. We aim to equip students with the necessary skills to respond effectively to the challenges in today’s dynamic and competitive marketing environment.
2. Instructor Information
Name: [YOUR NAME]
Contact: [YOUR EMAIL]
3. Learning Objectives
Understand and apply fundamental marketing concepts and techniques.
Analyze market trends and consumer behavior to develop effective marketing strategies.
Develop proficiency in using digital platforms for marketing.
Sharpen communication skills for persuasive marketing presentations.
Recognize ethical issues related to marketing and develop appropriate responses.
4. Course Schedule
Week | Topic | Assignment |
|---|
1 | Introduction to Marketing principles | Article Analysis |
2 | Consumer Behavior | Case Study Review |
3 | Digital Marketing | Website Evaluation |
4 | Marketing Communications | Presentation |
5 | Marketing Ethics | Research Paper |
6 | Market Segmentation and Targeting | Case Study Analysis |
7 | Product Development and Management | Marketing Plan |
8 | Pricing Strategies | Pricing Analysis |
9 | Distribution Channels | Distribution Plan |
5. Required Reading and Materials
Kotler, P., & Keller, K. L. (2015). Marketing Management (15th Edition)
Lindstrom, M. (2011). Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.
Godin, S. (2005). All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World.
Cialdini, R. B. (1984). Influence: The Psychology of Persuasion.
Solo Ads, Direct Emails: A Marketing Experiment
6. Assignments and Assessments
All assignments are designed to help students apply the theories discussed in class to real-world scenarios.
Article Analysis: Students need to analyze a recent news article related to marketing.
Case Study Review: Detailed review of a provided marketing case study.
Website Evaluation: Analyze and present the effectiveness of a chosen company’s online marketing strategies.
Presentation: Develop an integrated marketing communication plan for a chosen product.
Research Paper: Conduct research on an ethical issue in marketing, provide analysis and suggestions.
7. Course Policy
Attendance: Regular attendance is mandatory. Up to 2 absences are allowed without penalty.
Late Submission: Assignments submitted late will receive a 10% grade deduction for each day late.
Class Participation: Active participation is highly encouraged and will be part of grading.
Academic Integrity: Any form of plagiarism or cheating will not be tolerated and will result in an automatic failing grade for the involved assignment/exam.
Electronic Device Policy: Use of electronic devices for non-class related activities during class is prohibited.
8. Grading Policy
Evaluation Component | Weight (%) |
|---|
Assignments | 50 |
Midterm Exam | 20 |
Final Exam | 20 |
Class Participation | 10 |
Disclaimer
Please be advised that this syllabus serves as a general guide for the MBA Marketing course and may be subject to adjustments or modifications as deemed necessary by the instructor. Any changes to the course structure or requirements will be communicated to all students in a timely manner. Thank you for your understanding and cooperation throughout the duration of the course.
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