Free Fair Housing Advertising Compliance Checklist

Non-Discriminatory Language:

• The advertisement does not include any language that expresses preference, limitation, or discrimination based on race, color, national origin, religion, sex, familial status, or handicap.

• All descriptions are neutral and focused on the property, not the potential buyer or tenant.

Use of Equal Housing Opportunity Logo:

• The Equal Housing Opportunity logo or statement ("We are an equal opportunity housing provider") is clearly visible on all print and digital advertisements.

Inclusive Visual Content:

• Images and graphics depict a diverse range of individuals without stereotyping.

• Visual content does not imply any preference, limitation, or discrimination.

Accessibility Information:

• Information regarding accessibility features for individuals with disabilities is accurately provided, if applicable.

Avoidance of Exclusive Language:

• The advertisement avoids terms like "exclusive," "private," or "integrated" which could imply discriminatory preferences.

Fair Representation of Communities:

• The advertisement accurately represents the community and does not suggest exclusion of any group.

Compliance with Local and State Regulations:

• The advertisement complies with all applicable local and state fair housing laws and regulations.

Review of Text for Subtle Bias:

• The text has been reviewed for subtle forms of discrimination, such as implying a preference for a certain type of renter or buyer.

Marketing Materials Review:

• All marketing materials (brochures, flyers, etc.) have been reviewed for compliance with fair housing laws.

Training and Awareness:

• Staff responsible for creating and distributing advertising are trained in fair housing laws and aware of the requirements for compliance.

Record Keeping:

• Copies of advertisements and details of their distribution are maintained for record-keeping and compliance auditing.

Feedback and Complaints:

• A system is in place to address any complaints or feedback regarding potential non-compliance in advertisements.

Reviewed by:

Name: [Your Name]

Position: [Your Title]

Date: [Month Day, Year]

Approval for Distribution:

Name: [Your Name]

Position: [Your Title]

Date: [Month Day, Year]

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