Free US Podcast Advertising Revenue Trends from 2020 to 2025
The chart shows a steady increase in podcast advertising revenue in the U.S. from 2020 to 2025, reflecting the growing popularity and monetization of the medium. Revenue rose from $8 million in 2020 to $12 million in 2021, showing an early upward trend. By 2022, revenue climbed further to $14 million, then reached $17 million in 2023. The growth momentum continued with $20 million in 2024, ultimately peaking at $22 million in 2025. This upward trajectory underscores how brands are increasingly investing in podcasts as a key advertising channel, driven by expanding listener bases and the effectiveness of targeted audio marketing. The consistent year-over-year growth also signals the solidifying role of podcasts in the broader digital advertising ecosystem.
| Labels | 2020-2025 Total Revenue (USD millions) |
|---|---|
| 2025 | 22 |
| 2024 | 19 |
| 2023 | 16 |
| 2022 | 13 |
| 2021 | 10 |
| 2020 | 8 |
