Free US Podcast Ad Revenue by Category from 2020 to 2025 Chart
The chart highlights rapid revenue growth in U.S. podcast advertising from 2020 to 2025, led by the Technology category with $12 million in total revenue. News follows closely at $11.8 million, reflecting strong audience engagement with timely content. The Business category ranks third at $11.2 million, indicating robust advertiser demand for financially oriented audiences. True Crime podcasts secure $10.5 million, showing continued popularity among listeners. Categories like Health & Fitness and Comedy generate $9.95 million and $9 million respectively, demonstrating diverse advertising opportunities beyond traditional formats. Sports earns $8.5 million, while Society & Culture reaches $7.9 million, followed by Arts at $7.3 million. Education completes the list at $6.4 million, signaling steady but more modest growth. Overall, the distribution reveals that advertisers are increasingly targeting niche audiences through podcasts, with technology, news, and business dominating investment priorities.
| Labels | Total Revenue 2020–2025 (USD millions) |
|---|---|
| Technology | 12.0 |
| News | 11.8 |
| Business | 11.2 |
| True Crime | 10.5 |
| Health & Fitness | 9.95 |
| Comedy | 9.0 |
| Sports | 8.5 |
| Society & Culture | 7.9 |
| Arts | 7.3 |
| Education | 6.4 |
