Free Customer Journey Map

This template is a "[Journey name]" customer journey map, designed for a "Persona: [name]" with a "[Defining quote]". The persona section, highlighted in light blue, includes details like "Needs" and "Motivations," using bullet points for specifics.

At the top right, an "Areas of focus" section in orange outlines three distinct "Theme" categories (1, 2, 3), each with a space for a description, allowing for strategic prioritization.

The main body of the template is a grid-based journey map. The vertical axis lists key aspects of the customer experience, such as "Stage," "Actions," "Emotions," "Touchpoints," "Needs," "Pains," "Opportunities," and "Feedback." The horizontal axis, though largely unpopulated in this view, would typically represent sequential stages of the customer's journey.

The "Emotions" row features a visual representation with colored lines (green, yellow, red) and small icons, indicating the customer's emotional state throughout the journey. The "Touchpoints" row includes icons for digital interactions (mobile, laptop, email). This comprehensive template provides a structured framework for a detailed analysis of a customer's journey, enabling a thorough understanding of their experience, identifying pain points, and uncovering opportunities for improvement, all tied back to a specific persona and areas of focus.