Free Customer Journey Map

This template is a visually rich customer journey map, designed to illustrate the customer experience across various "STAGES" and "STEPS." The top section features a horizontal flow of five distinct "STAGE" blocks, each with a unique color (purple, blue, red, teal, dark blue), signifying different phases of the customer journey. Below each stage, multiple smaller, corresponding "STEP" blocks outline individual actions or interactions within that phase.

Below the stages and steps, a "TOUCHPOINTS" section lists various interaction points, also color-coded to match their respective stages. This helps visualize where customers engage with a product or service.

The "FEELINGS" row explicitly notes the emotional state associated with each stage, with a pink line graph illustrating the "Emotional curve," "Risk of loss," and "Happiness" fluctuating throughout the journey. This provides a clear visual representation of customer sentiment.

Finally, the "INSIGHTS" and "METRICS" sections, represented by rows of small, color-coordinated squares, are designed to capture key learnings and measurable data points at each stage. The consistent use of color-coding and a clear, sequential layout makes this template an effective tool for analyzing customer journeys, identifying emotional highs and lows, and pinpointing areas for improvement across all touchpoints.