Advertising Agency Brochure Templates

How to Create an Advertising Agency Brochure

Research by Statista in 2016 revealed that 79% out of 100 SMEs in the US implement the use of flyers, brochures, or business cards for marketing purposes. If you're looking into using printed or digital brochures to promote your advertising agency's services, we have some useful tips below.

1. Get to Know Your Target

Before you design and create content for your company brochure, you must first know your target market. You have to know their likes, dislikes, and communication style to incorporate them seamlessly into your output.   

2. Strive for Uniqueness

Yes, you can go for a traditional tri fold or bi-fold brochure, but you can also go creative and unusual folds. It should be like a creative portfolio—striking and inviting to read. More than that, however, you should strengthen your agency's branding to ensure it is recognizable even when shuffled with other brochures. 

3. Learn to Emphasize

The goal is to let your target market know what you have to offer. Therefore, you should learn how to emphasize the most important subjects. If you're launching new services, the headline should immediately tell your readers about that. 

4. Include a Call-to-Action

Like any other promotional material, there should be an invitation for your target market to act. Even if your brochure looks amazing, readers still need the motivation to contact you for inquiries about your services.