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As an advertising company, you also need to advertise your services to potential clients. Like a portfolio, a brochure is an effective marketing tool that provides an overview of what you have to offer. To help get the load of creating it from scratch, we have a wide selection of Advertising Agency Brochure Templates just for you! These templates are complete with unique designs, creative artworks, and comprehensive content perfect for promotional purposes. Edit these templates with ease in Adobe Photoshop, Illustrator and Indesign, Microsoft Word, and Apple Pages. Get them today!
Research by Statista in 2016 revealed that 79% out of 100 SMEs in the US implement the use of flyers, brochures, or business cards for marketing purposes. If you're looking into using printed or digital brochures to promote your advertising agency's services, we have some useful tips below.
Before you design and create content for your company brochure, you must first know your target market. You have to know their likes, dislikes, and communication style to incorporate them seamlessly into your output.
Yes, you can go for a traditional tri fold or bi-fold brochure, but you can also go creative and unusual folds. It should be like a creative portfolio—striking and inviting to read. More than that, however, you should strengthen your agency's branding to ensure it is recognizable even when shuffled with other brochures.
The goal is to let your target market know what you have to offer. Therefore, you should learn how to emphasize the most important subjects. If you're launching new services, the headline should immediately tell your readers about that.
Like any other promotional material, there should be an invitation for your target market to act. Even if your brochure looks amazing, readers still need the motivation to contact you for inquiries about your services.
You should include the following in your brochure:
3. Information about the brochure's purpose
5. Contact information
The most popular brochure folds are:
4. Gate Fold
5. French Fold
6. Accordion Fold
7. Double Parallel Fold
Yes, the website offers free editable advertising agency brochure templates, editable in various photo and word processing software.
Although there are new and trendy marketing methods available, brochures are still effective in promoting businesses and their services due to it containing all the essential information in one place.
Brochures are best if you want to provide more information about a particular product or service to aid your target customers' decision process. For example, using a brochure during the launch of a new product or service allows you to pack all the info that the customer needs to know in one document.