How to Create an Advertising Agency Proposal

According to Statista, the ad agency had a revenue of 8.11 billion U.S. dollars. And if you want to increase your agency's revenue as well, you need to convince your potential client to take your proposal. And one of the ways to do that is through an advertising agency proposal. And if you want to receive a "yes" as an answer, check out the tips below.

1. Introduce Your Ad Agency

Since your client knows a little or nothing about your agency, you need to introduce your business. Writing a long paragraph stating all your milestones, success, and history, isn't needed. What's important is that you share your agency's strengths, little details about your agency's history, and your completed works or projects before.

2. Share Your Services

Your clients have to know about your marketing or digital advertising agency's services. This way, they can identify if you have the services they need. You can list services like video advertising, social media marketing, graphic design, SEO, and others.

3. Include the Pricing

Additionally, so clients will know how much their needed services cost, you need to add the prices on the document. You can write a table and list the services together with their prices.

4. Showcase Your Team

If you want the client to know who are the people who will work on an ad or campaign project, for example, you can list your team. Write the names, qualifications, and skills. This way, you can establish trust and show how qualified your team is.

5. Outline the Terms and Conditions

On the bottom part of your advertising proposal, you can add the terms and conditions that you and the client should adhere to. You can talk about the cancellation details, payment details, and confidentiality details. This way, both of you know what to do once you work with each other.

General FAQs

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