What Is an Advertising Report?

An advertising report is a business legal document that provides an objective analysis of the effectiveness and results of a campaign. It provides marketing and advertising executives, advertising staff, and stakeholders with a framework to review the strategies, choice of media, and creative approach behind the campaign. This document is also used to assess the return of the amount of money spent on the campaign and for planning the succeeding campaign.

How to Make an Advertisement Report

advertisement report template

According to Khalid Saleh in his "Effectiveness of Online Advertising—Statistics and Trends," 9 out of 10 people are referring to the online advertisement when they were asked about advertising. However, there are a wide array of choices when it comes to advertising such as email marketing, event marketing, display ads, newspaper, magazine, video ads, product placement, and radio and podcast. It would be embarrassing to submit a mediocre report to advertising and marketing executives, so we have provided you with a few guidelines that will help you in making an effective advertising report.

1. Brief Overview of the Campaign

Before you get started, determine the type of report that you are going to make, whether it is an advertising project report, a digital-industry report, or an advertising-industry report. Thereafter, you need to gather all relevant information about the advertisement campaign that you are working on—the product, market, the message of the campaign, and the target audience. Having a brief summary in your report will give the reader the main points that you want to relay to them.

2. Restate the Objectives of the Campaign

You have to set goals if you want to achieve something. Setting a goal is highly significant to marketing enthusiasts because it gives them a long-term vision and short-term motivation. Review the goals that the team has set for the campaign and provide details of your company's market sales and share before and after the campaign. Compare the results and determine if the goal is achieved or not.

3. Describe the Results

Indicate in your report if the campaign is successful or not. Marketing strategists usually measure the effectiveness of a campaign by tracking the number of people who visited their website after the release of the campaign and by comparing the target market share and the actual market share.

4. Indicate the Factors Affecting the Campaign

Specify the factors that affect the campaign's success in your advertising campaign report. The factors of the marketing environment can be external and internal; however, only the internal factors can be controlled by marketing management. Internal factors may involve competitor analysis, economic factors, social and cultural factors, and demographics.

5. Assess the Strategy

Evaluate the marketing strategies that are applied to the campaign. There are three types of advertisement content namely emotional content, rational content, and the combination of two. However, an article posted on the NeuroScience Marketing website shows that the most effective advertising plan techniques are purely emotional content compared to rational contents. The media used for the campaign also affects its effectiveness.

6. Make Recommendations

After the findings should be the recommendations. You can suggest new ideas and strategies for the succeeding campaign based on the findings of the current ad campaign.

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