How to Make an Agency Proposal
Your business proposal is your pitch; it delivers your offer to the client. However, it does not merely present your services; it should persuade your client to work with you. How do you do that? By making sure that all components in your proposal go together to solve a specific problem. To help you out, we have provided easy steps in writing a winning agency proposal.
1. Who are You Writing for?
Knowing your readers beforehand will help you write your proposal as effectively as possible. Knowing your audience from their perspective—what they do, what they need, and how they communicate will ensure you create a tailored pitch.
2. Create Interest
Let your information speak for itself. Do not babble; only include the necessary information that presents how you can help the client. Like any other business document, your proposal should be direct, concise, and informative. If you fail to engage your client in the first 30 seconds, your proposal will fail.
3. Use a mindmap
Layout the questions and ideas that you have for your proposal in a mindmap. Doing so creates a visual presentation of your points and goals; it will also help you see how each point relates to each other to achieve a strong cohesion.
4. Seek Help
There is no shame in asking for help when writing an advertising proposal. Work with your team; brainstorm ideas and approaches, that way, you don't oversell or sell your agency short. Remember, collective ideas will always be better than an individual idea.
What elements to include in an agency proposal?
The most common elements to include in any proposal are as follows:
1. Title Page
2. Table of Contents
3. Executive Summary
4. Statement of the Problem
7. Bidder's Qualifications
8. Schedule and Benchmarks
9. Cost Proposal, Payment Schedules, and Legal Matters
What are the types of proposals?
Solicited proposals are submitted in response to a request for proposal (RFP), while an unsolicited proposal is submitted with the belief that the target client is looking for the services. On the other hand, preproposals are usually a requested letter of intent or brief abstract. Continuation or non-competing proposals are a continuation of the original proposal for multi-year projects, while renewal or competing proposals are just like unsolicited proposals on the investor's perspective.
Does template.net have free agency proposals?
The website has a couple of free agency proposals that you can download in various file formats, such as Microsoft Word, Apple Pages, and Google Docs.
What are the don'ts of proposal writing?
When writing a proposal, you should never use generic content; always tailor your content to your client's needs and preferences; otherwise, they'll toss it in the bin. Work within the needs of the client, do not request the client to bend to your ideas. Lastly, do not oversell yourself to the point where you can't accomplish them; always stick with what you have and highlight how they are what your client needs.