How to Make a Blank Brochure in Publisher

According to Statista, US-based small to medium-sized enterprises (SME) utilizes flyers and brochures as part of their marketing efforts as of November 2016. Although we are at the peak of the digital age, there is no denying that brochures are still known to be one of the effective tools in marketing. Printable brochures are often overlooked, considering that it is somewhat old-fashioned. Marketers nowadays tend to pursue social media marketing, which can be very expensive. However, compared to the rising modern approaches, brochures are budget-friendly and perfect for catching the attention of readers.

A well-designed brochure will not only help you stand out from your competition but can be a lead-nurturing marketing strategy. Brochures are widely used in business, but it can also be utilized for numerous reasons, such as in academics and tourism. Here are some steps to guide you create a blank brochure for any purpose through Microsoft Publisher.

1. Establish Brochure Purpose

Brochures are created for a particular purpose. Before you begin making one, identify what your purpose is. Establishing the objective will lead you to the right course. Contemplate on what pamphlet you are going to make. Getting a clear idea as to what its purpose is will make it easier for you to incorporate the graphics, design, and content appropriately.

2. Develop Your Copy

How much content you are going to input on your brochure will depend on the type of fold you use. Commonly used folds for a brochure are bi-fold and tri-fold. Choose the best fold for your booklet. With that established, create an outline of the brochure's content. List out all the information you want to be presented on the file. Make sure that you are not giving too much or too little information to the reader. When developing your copy, keep statements straight-to-the-point. Lastly, always proofread the copy. Too much text and errors on the brochure is not appealing to read.

3. Supply with Designs

Brochures are functional; however, brochures must still be eye-catching. Having an on-point design will make the brochure impactful and effective for engaging and educating the readers. A well-designed brochure will urge viewers to read further. Getting creative with your layout is essential. Aim for a unique and original design to set you apart from your competitor. Nevertheless, put a restraint on yourself. Do not go overboard with your pamphlet. Minimize your usage of font faces and colors. Limit one to two font styles on the brochure. Also, limit the colors you use. You can use two to three but consider the color theory in choosing colors.

4. Produce the Brochure

This is the most crucial step to having a well-designed brochure. There is a lot to consider in the production of your brochure. You have to think of the printer, paper type, and the finish. It is highly recommended that a printing press print your brochures to ensure that high-quality end products. Printing presses knows what is best when it comes to printing brochures since it is their forte.

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