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How to Create a Business Card in Adobe InDesign
The modern generation prefers paperless. But a business card is still a mainstay in the business industry. If you have not gotten a card for professional interactions between prospective clients, you are missing a significant marketing opportunity. We exist in a world where average small businesses can design their cards, but not all business cards are created equal. There are poorly designed business cards out there but do not be intimidated.
Take it as a challenge and opportunity to make a personal business card stand out. You can hire a graphic designer if you want. But to help you make yours, Adobe InDesign can be your partner in the graphic design. It is user-friendly, convenient, and quickly downloadable in any device accessible to you. So with that in mind, we gather tips in creating elegant yet effective business cards.
1. Bear in Mind the Basic Design Principles
A business card must have the basic principles of paper-based design. Keep your content at the last 5mm from the edge. Use 300dpi for best images. Maintain a minimalist size of your typography to remain legal. Lastly, use CMYK (Cyan, Magenta, Yellow, Black) to maintain a clean appearance. Also, follow a grid layout on your printed business cards to help achieve the right hierarchy of information.
2. Practice Versatility
There are a couple of standard sizes for business cards. It can be horizontal or vertical. Even though you only have a cute canvas, you can still unleash your creativity in just a tiny space. Start by prioritizing your key information like complete name, phone number, and email address(or social handles). Afterward, work your card design around and creatively present these pieces of information.
3. Avoid Clichés
Be aware of the common pitfalls in designing your creative business cards. The most obvious is to provide specifications of bleed in your printer. It could be 5mm wherein you set it to 3mm so check it! Just as important to avoid putting a dull border in the entire card as it would result in misalignment in the trim if it is not correctly cut.
4. Try Unusual Ideas
Most business cards are in card stock form because this is the most cost-friendly option in printing your cards. But if you are willing to indulge in creativity, you can print your business cards on all sorts of material varieties. It includes transparent plastics, wood, metals, slate, etc. Bear in mind that cards must be handy and can quickly file. Either way, get creative and choose a stock material that would instantly stand out from usual minimal business cards.
5. Make it Purposeful
One dilemma of papers like business cards is it is everywhere. Some would have the appreciation and would keep every single paper they receive. Some are ruthless and would recycle things for their own sake. To avoid it, make your elegant business card purposeful more than just a simple calling card.
6. Double-Check Everything
It might be a cliché but proven useful step. If you wanted a print-ready work, double-check every nook and cranny of your business card. There is nothing worse than your printable business card is rejected as it has typos. Check multiple times and print once done!