How To Make DL Card In Adobe InDesign

The term DL means "dimension lengthwise." It refers to the actual size of the paper, which is 99mm x 210mm – exactly one-third of A4. Usually, DL size is used for envelopes, brochures, flyers, leaflets, cards, and invitations. Just like any normal marketing material, a DL card purposely comes handy in form.

If you are planning to use the DL card as your format, well the luck is on your side. Here on our site, we offer you various types of DL cards. Templates such as event planner DL card, restaurant DL card, agency DL card, medical DL card, etc. We also include here some steps on how you can start creating your own DL card if you wish to craft it from scratch.

1. Plan your approach.

First of all, the main goal of creating a DL card is to market your desired product to your potential audience. In order to achieve that, you must first plan on your marketing approach. Determine first the demographics of your audience. After that outline your plan, from the design stage down to distribution.

2. Set the design elements.

This part is going to be experimental for you. In choosing the right design element for your DL Card, you need to base your strategy from the first step. Pick the right color palette and design object when you layout your card. For example, if your target audience is going to be the professionals, you look for a color or object that will fit the mood like Dulux colors. According to, that the visual elements such as colors, shapes, photo or illustration, and typography draws audiences attention.

3. Arrange the content.

Your content matters the most. When you organize your content, see to it that it is ordered chronologically. Place the necessary information that you want to include. For example, what your company is all about, what service do you provide and how the people can avail. Make sure that your content covers the vital FAQ of your product or service.

4. Check everything.

When you design a marketing material it is already automatic for you to check on the details. Double-check the partial look of your DL card. Proofread the content and check on the minor design element. Make sure that the flow is followed according to what is in your plan. Check on the possible error before it's too late!

5. Select the best tool.

Crafting this kind of project can be sometimes cost you a lot of expenses. Hiring a professional graphic artist alone would cost you at around $200 to $300 for a flyer, depending on how many design concepts and revisions you want. If you want to make it your own from scratch, make sure that you use the right tool. We highly recommend that you use Adobe InDesign. Adobe InDesign is designed primarily to layout newspapers, magazines, books, posters, and flyers.

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