How to Create an IT Company Brochure in PSD?
Brochures are one of the most effective means of spreading brand awareness, especially for small businesses aiming to take their companies off the ground. Digital marketing may take over the marketing game, but brochures are still relevant and effectively attract the attention of the consumers' digitally exhausted minds. The quality of your brochure can positively or negatively influence the customers’ perception and impression of your company. Needless to say, crafting the most attractive brochure that represents your company’s values is vital to increasing your customer base and brand awareness. You can even tap a whole new audience with your brochure.
Creating an IT company brochure is far from complicated so long as you take the following steps into consideration:
1. Conceptualize the Content
Before you get started, you must have a clear idea of what your brochure would look like. You must consider the images, logo, font size and style, and most importantly, the copy or the written content that introduces your company and services to your clients. Communicate your company profile as clearly as possible and attract your target audience with a solid and intriguing headline.
2. Craft a Strong Headline
Your advertising material's headline must capture the interest of your audience right off the bat. Communicate by targeting their pain points followed by the solution that your company can provide. Avoid the mistake of leading with your company’s basic information. You must attract their attention using their perceived problems and strike them with what you can offer.
3. Select a Format
To identify the best format for your brochure, you must first determine its main purpose. If you want to communicate a lot of detailed information about your product or service, a tri-fold or a z-fold brochure could be the best choice for you. On the other hand, a bi-fold brochure is helpful if you want to highlight large and prominent images. You might need to add more or chop off content depending on the format of your brochure.
4. Create an Attractive Design
The design of your marketing materials says a lot about your company. Craft a creative graphic design that captivates the attention of your target audience. For ready-to-use, highly customizable brochure designs, you may check our library of IT company brochure templates.
5. Fill the Paper with your Content
You can start filling your outline with your content once you have chosen all the elements you like to include in your brochure. Stick to one or two fonts, so your content is easy to read. You may experiment by trying to move the elements around to see what works best for you.
6. Choose the Right Size and Paper
Once editing is done and your brochure is lining up for printing, you can start choosing the right paper stock that best fits the style and design of your brochure. You may choose between glossy, matte, or uncoated, depending on the main purpose of your work.