How to Create Media Kits in Microsoft Publisher

Give yourself an edge when it comes to creating media kits by referring to the step-by-step process below. From start to finish, we'll ensure that you won't need to break a sweat when creating media kits in Publisher.

1. Determine the Why and What

If you're wondering if this step is indeed necessary to create your media kits, it is if you're looking forward to creating one that's interesting and informative. Before you can start creating your media kit, you need to determine the why and what on media kits. With regards to "why", you need to determine why you need to make a media kit in the first place. And in terms of "what", you should think about what details will be included in your media kit.

2. Gather the Needed Resources

The biggest obstacle that you will face when creating a media kit is gathering everything that you need. Make sure to prepare all the needed resources including but are not limited to a portrait photo, a logo design, ideas on what to post, and a list of subject areas that you want to talk about. Additionally, you also need statistics to determine the page views and visits per month.

3. Set up Microsoft Publisher

Make yourself ready in creating your media kits by setting up your desktop publishing application. Open Microsoft Publisher by double-clicking its icon and after the software loads up, create a blank publication by selecting New. Afterward, you can start setting up the layout by inputting the margin sizes, the paper size, the orientation, and the number of columns.

4. Write an Introductory Statement

To help readers know more about yourself as the author and influencer, your media kit should always start with an introduction. If your media kit is intended to represent a company, then your business media kit's introduction should give readers an idea about their brand. When making your introduction, make sure everything counts because this will determine whether or not a reader will want to continue reading your blog.

5. Identify What your Blog is About

Provide readers with information regarding what your blog is about as well as its overall theme. If in case you have more than one theme, just make sure to write a brief statement that covers all those themes comprehensively. You might give insights regarding regular events that help in drawing readers to your blog, you can also talk about the season. All in all, just make sure that you help your readers understand what you're about.

6. Get Testimonials and Add Them

No matter how hard you promote your media kit or talk about how interesting your blogs are, but if people don't talk about it, it'll go nowhere. This is why it is always best to get people to promote you as well, and you can do it by getting their testimonials and adding it to your media kit. Just like business brochures, testimonials will serve as inspiration for the next readers and will also boost your advertising value.

7. Proofread and Wrap Things Up

Before publishing your media kit, be sure to take some time to proofread the content to check for grammatical and/or spelling errors. This will help ensure that your content is indeed worth reading and will further boost the value of your media kit. And lastly, don't forget to include a call-to-action at the end of your blog, you can choose to include your email address, phone number, or your social media page.

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