Gap Analysis is a technique that is used to determine the steps or ways that would help a company to raise from the current position to the desired state. It is a strategic tool used for studying the gap between the target and the result achieved. Designing a marketing gap analysis is a task significant to the progress of the company. So to achieve the desired position, you have to make a well-planned gap analysis report.
5 Steps to Make a Marketing Gap Analysis
Step 1: Identify the Topic Of Gap Analysis
At first and foremost you need to know the topic on which you want to make the market gap analysis. You have to be clear as to which areas you wish to concentrate on, for making the gap analysis. Therefore the topic should be precise.
Step 2: Find the Current Position
It’s very important for you to know the present state of the company. What position it holds in the present. Based on that you will be able to make further Gap analysis. For instance, for a product gap analysis, you have to do the required research of that product and know its current position.
Step 3: What Is the Desired Position?
You need to have your aims and visions clear. The comparison of the present position needs to be done with the desired position, in order to identify the areas that need development and progress. So, ‘where do you want to go?’, is a question that you as a company need to ask yourself.
Step 4: Identify the Gap Between The Present And Future State
To be able to properly implement the strategies, you need to know the gap that is present. The gap would let you know the areas that lack progress, therefore finding ways to increase the pace of development. The gap will give you an idea of the achievements made, and achievements that are yet to be made.
Step 5: Determine Ways To Fill the Gap
This is the most important task that you need to do while making a Gap Analysis. It’s very important to research, analyze and find the ways to fill the gap that has been produced. It requires the usage of manpower, methods, machines, and proper time.
1. Marketing Gap Analysis Template
If you want to make a marketing gap analysis by highlighting the strength, weakness and making the proper improvement plan, you can use this analysis template. This will help you in making the proper summary and paln of the current nand the desired position.
2. Sample Marketing Gap Analysis in PDF
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3. Marketing Gap Analysis Example in PDF
For achieving the desired position, its the gap analysis alongwith the other strategies that help you to attain development and progress. Therefore you can use this marketing template to help you identify the areas accordingly and make the plan.
5. Marketing Service Gap Analysis Template
In order to plan a proper gap analysis, you need to be well acquainted with the terms and ideas of the same. THerefore, we have this template for you that will enlighten you in this entire concept and help you make market analysis template.
6. Basic Marketing Gap Analysis in PDF
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7. Standard Marketing Gap Analysis Template
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8. Formal Marketing Gap Analysis in PDF
For making a gap analysis you need to have a sumamry of the past events, present resources and developments alongwith the future visions. You can go for free analysis by using this template that would allow you to make the required plan and make a productive Gap Analysis.
9. Corporate Marketing Gap Analysis Template
In the corporate world you need to have an in-depth knowledge regarding the multiple aspects of your company. So, this template of ours would help you in making a propert study on these aspects and help you plan accordingly.
10. Consultancy Marketing Gap Analysis in PDF
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11. Professional Marketing Gap Analysis Template
Do you wish to make any professional marketing gap analysis ? Dont you worry! We have this template for you that will help you identify the area that lacks progress and make required progress in all those fields.