15+ Music Marketing Plan Templates – Word, PDF, Google Docs


The music sector is always experiencing unending competition. To survive in this world and the rivalry, musicians have to develop a good marketing plan, so that they can showcase their music in the best way possible. The event marketing plan enables musicians to popularize their content without using tiresome techniques that may require them to remain on their toes. It ensures that they factor in the most responsive selling channels like radio programs, wholesalers, retailers among many others.

20+ FREE MUSIC Templates - Download Now Adobe PDF, Word, Microsoft Excel (XLS), Adobe Photoshop (PSD), HTML5, WordPress, Google Docs, Microsoft PowerPoint (PPT), Adobe InDesign (INDD & IDML), Apple (MAC) Pages, Google Sheets (Spreadsheets), Microsoft Publisher, Apple (MAC) Numbers, Adobe Illustrator (AI), Apple (MAC) Keynote, Google Slides

Music Marketing Plan Template

music marketing plan
File Format
  • Google Docs
  • MS Word
  • Pages

Size: A4, US


If you’re a musician who wants to find ways on how to promote your music better, then we can help you with that. You can now take the help of this music marketing plan template that is professionally designed for you, to help you market your music better. There are different music genres, and the challenge for you as a musician is to look for your target audience and convince them to listen and patronize your music no matter what the genre is. Effectively promote your music by using this template. Make it your own by just simply personalizing its content according to your preference. Try it out now!

Simple Music Marketing Plan Template

sample music marketing plan template
File Format
  • MS Word
  • Pages

Size: US, A4


Whether you’re a musician or involved in the music industry, you’d need to make a music marketing plan to make sure your music sells. Our music sample marketing plan template is the thing for you. All you would have to do is download the template, edit and customize it to suit your needs and preferences perfectly. It is not just limited to the computer, but you can also download it on any electronic device with ease and make a plan effortlessly.

Printable Marketing Plan Template

marketing plan template
File Format
  • MS Word
  • Pages

Size: A4, US


Preparation is key. So download this simple marketing plan template, that is mentioned above, to stay ahead of your competitors and dominate your industry. You can instantly download this template on any electronic device anytime, anywhere. It can be edited easily and can also be customized to suit your preferences and requirements. It is available in many file formats, so it is very easy to edit it. Achieve your marketing goals and start making a profit using this template now!

Simple Marketing Business Plan to Edit

sample marketing business plan template
File Format
  • MS Word
  • Pages

Size: A4, US


Get this simple marketing plan template to help you craft an effective marketing plan for your company. This 10-page document is easy to edit in your favorite applications. It is fully customizable and supported by Google Docs. It can be downloaded on any electronic device with ease and effortlessly. Just download the template, edit and customize it as you wish to suit your needs. It can also be easily printed anytime and anywhere.

Simple Marketing Plan to Edit

marketing plan template in word
File Format
  • Pages
  • MS Word

Size: A4, US


Make effective marketing promotions using this simple marketing plan template that is readily available for you to download on your electronic device, no matter which one. Check startup marketing plan templates for more. Make marketing as simple as 1,2,3 with this super easy to use plan template. Check it out now!

Strategic Plan Template

strategic plan template
File Format
  • Pages
  • MS Word

Size: A4, US


Create a Music Marketing Plan in 6 Steps:

Step 1: Define Your Audience

You need to know who your audience is so that you can make the right marketing plan. Since you might have many different age groups as your audience, as music is loved by everyone, make sure that you make the right plans needed for that. Remember, knowing your fans is the key to your success. Know their age, gender, personality, etc. Take a look at monthly marketing plan templates for more details.

Step 2: Analyze the Market

You have to know where are your fans located and reach out to them through social media. Once you know this, the next thing for you to do would be to analyze the market. Know what is happening in the industry and also, know what is happening globally in your genre. Know the answers to a few questions like whether or not the audience will buy your album, who are the famous musicians from your genre, etc. This should help you set your path.

Step 3: Establish Goals and Objectives

Once you have done analyzing the market, the next thing for you to do is to know the purpose of why you are creating a marketing plan in the first place. After that, make a list of the goals and objectives you have to fulfill as a musician so that the audience will love you more. Check youtube marketing plan templates for more. Every goal should be actionable, measurable and timely to achieve them perfectly.

Step 4: Action Plan Development

The action plan that you create is mainly to show how much marketing can you do for your music. You must do a lot of it so that it can reach all the other audiences. This step is very important as it shows what you need to do to attract more audience to listen to your music. The main ways to increase marketing can be through PR, advertising, content creation, going on promotional tours, social media, networking, etc.

Step 5: Budget

A career in music is just like any other business in any other industry. It takes a lot of time and money to see the right growth needed. The action plan you created should be able to show you how much this would cost you. Determine the costs and also the time you need to make money. Make sure that the plan you make is realistic if not, you will find yourself over the rails and unable to achieve the goals you’ve made for yourself.

Step 6: Dive In

It might seem like a lot of work and stress, but you need to put enough effort to be successful in any career. Creating a realistic, actionable and measurable marketing plan for your music is very important as this way, you will also earn a lot of money and you will save a lot of time, money and stress if you do not have the right plan.

Music Marketing Plan Template

music marketing plan template


The music marketing plan template gives a list of things to new musicians which they are supposed to remember. The marketing plan includes a detailed description of the artist’s musical works, best tracks, and compositions, etc.

Music Artist Marketing Plan Template

music artist marketing plan template


The marketing plan for a music album shows the strategy to be followed to publicize the album through social media. It includes a record of sales made through these social media such as Facebook, Twitter, etc.

Marketing Plan for a Music Album

marketing plan for a music album


The music marketing plan outline contains a brief introduction of the artist and the type of music he makes. The management team working to publicize the artist’s works on gathering an audience and enhance his fan following.

Music Marketing Plan Outline

music marketing plan outline


Online music marketing plan template in pdf deals with creating visibility for a musician in the market. The market demands musicians to think out of the conventional way and guess the audience interested in the type of music the artist makes.

Online Music Marketing Plan Template

online music marketing plan


The free music marketing plan template publicizes the performances of a band. Acclaimed aspects of the band along with the itinerary are mentioned in the sample. The promotion schedule template has also been worked upon in the sample.

Free Music Marketing Plan Template

free music marketing plan template


Sample Music Marketing Plan Template

sample music marketing plan


Basic Music Marketing Plan Template

basic music marketing plan


Creating a Music Marketing Plan Template

creating a music marketing plan


Digital Music Marketing Plan Template

digital music marketing plan



Marketing plans enable them to live within their earnings as the plans exclude non-productive popularization channels. Due to the saturation of popular music marketing techniques, musicians can make use of marketing plans to put into action new and unique channels that are not common to everyone in the field.

You can refer to some sample example plans online for free to get an idea of how to write this plan. They are available in the various format download so pick a choice that fits you best.

General FAQs

1. What is a Music Marketing Plan?

Marketing your music is a way of generating fans and let the world know about the type of music you compose and write. This is a complete understanding of your target audience, the marketplace and the goals you have set for yourself.

2. Why do you need a Music Marketing Plan?

One needs a music marketing plan as it helps him/her know what marketing activities must be done in a given time frame, who the target audience is and what is the best way to reach them. Having marketing plans help you understand what you can do to increase your success in the market.

3. What should a Music Marketing Plan include?

A music marketing plan must include the following:

  • Personas like life’s goals, reservations, ideal experiences, etc.
  • Summary, goals and core skills
  • Target Audience
  • Your brand’s logo, details, address, website, etc.
  • Marketing mix and budget
  • Appendix and final conclusion.

4. How long is a Marketing Plan?

An effective marketing plan of any kind lists short-term, medium-term and long-term goals and strategies in order. Goals and actions are set at least for the next three to five years in the future. This way, you can be ready to face any kind of situation that crops up unexpectedly.

5. How to create a Music Marketing Plan?

Creating a music marketing plan can be tough, but the results are totally worth it. You can make one with the help of the following steps:

  • Define your target audience for your music
  • Analyze the market
  • Establish your goals to reach
  • Develop an action plan
  • Create a budget.

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