Free Marketing Event Branding Guidelines Checklist

Event Name:

[Event Name]

Event Date:

[Month Day, Year]

Event Location:

[Your Company Address]

Event Logo and Visual Identity

• Event logo prominently displayed.

• Consistent color scheme and fonts used throughout event materials.

• Visual elements align with our brand's look and feel.

Marketing Collateral

• Business cards with updated event branding.

• Brochures, flyers, or pamphlets designed in accordance with brand guidelines.

• Event banners, posters, and signage reflecting the event's visual identity.

Event Website and App

• Event website designed with consistent branding.

• Mobile app, if applicable, adheres to event branding.

Social Media

• Social media profiles and cover images updated with event visuals.

• Event-specific social media posts use approved branding elements.

• Event-specific hashtags or tags created and promoted.

Email Communication

• Event-related emails, including invitations and updates, follow branding guidelines.

• Consistent email signatures with event and company details.

Presentation Materials

• Event slide decks or presentations designed with approved templates and branding.

• Speaker materials, if applicable, aligned with event branding.

Event Merchandise

• Branded merchandise, such as T-shirts, pens, or notepads, adheres to event branding.

• Merchandise display or distribution follows branding guidelines.

Event Signage

• Event booth or exhibit signage consistent with event branding.

• Directional signs guiding attendees within the event space are on-brand.

Press Releases and Media Kits

• Press releases and media kits feature event branding elements.

• Media contacts receive materials with proper branding.

Photography and Videography

• Event photographers and videographers capture visuals in line with event branding.

• Guidelines provided to media professionals covering the event.

On-Site Branding

• Event staff attire aligns with branding guidelines.

• Event badges and lanyards feature event logos and details.

• Booths or exhibit areas maintain consistent branding.

Feedback Collection

• Feedback forms and surveys designed with event branding.

• Clear instructions for attendees to provide feedback.

Post-Event Thank You

• Post-event thank-you emails or messages maintain event branding.

• Gratitude expressed to attendees, sponsors, and participants.