Marketing Segment Agreement
This Marketing Segment Agreement ("Agreement") is entered into as of the [Effective Date] by and between [Your Company Name], with its principal place of business at [Your Company Address] ("Company"), and [Your Client's Company Name], with its principal place of business at [Client's Company Address] ("Client").
WHEREAS, Company is engaged in providing marketing services, and Client desires to engage Company to provide marketing segment services;
NOW, THEREFORE, in consideration of the premises and covenants contained herein, the parties hereto agree as follows:
I. Definitions
A. "Marketing Segment" shall mean the distinct group of customers or potential customers identified by the Company through various criteria.
II. Scope of Services
A. Segment Identification: Company shall identify and define marketing segments based on criteria agreed upon by both parties.
B. Data Collection: Company shall collect and analyze relevant data to create comprehensive marketing segments.
C. Segment Profiling: Company shall provide detailed profiles for each marketing segment, including demographics, interests, and behavior.
D. Data Privacy: Both parties shall ensure that all data used in creating marketing segments complies with applicable data privacy regulations.
III. Duration
A. Term: This Agreement shall commence on the Effective Date and continue for a period of [Start Date] until [End Date] unless terminated earlier as provided herein.
IV. Payment
A. Fees: Client shall pay Company the agreed-upon fees for the marketing segment services, which amounts to $10,000.
V. Ownership and Use of Marketing Segments
A. Ownership: All marketing segments created by the Company under this Agreement shall be the property of the Client.
B. Use: Client shall have the exclusive right to use the marketing segments for its marketing and business purposes.
VI. Confidentiality
A. Non-Disclosure: Both parties agree to keep confidential all information related to this Agreement and not to disclose it to third parties without the other party's prior written consent.
VII. Termination
A. Termination for Convenience: Either party may terminate this Agreement for any reason upon written notice to the other party, with at least 30 days' notice.
B. Termination for Cause: Either party may terminate this Agreement in the event of a material breach by the other party.
VIII. Governing Law
A. Applicable Law: This Agreement shall be governed by and construed in accordance with the laws of the state of [Your State].
IX. Entire Agreement
A. Entire Agreement: This Agreement, including any attached schedules, constitutes the entire agreement between the parties and supersedes all prior and contemporaneous agreements and understandings.
In Witness Whereof, the parties hereto have executed this Marketing Segment
Agreement as of the Effective Date.
[Your Company Name]
By: [Your Name]
Title: [Your Title]
Date: [Effective Date]
[Your Client's Company Name]
By: [Client's Name]
Title: [Client's Title]
Date: [Effective Date]
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