Advertising Campaign Minutes

Date		Time
Location		Facilitator

Attendees

Name	Position

Discussion Points

1. Campaign Overview

Reviewed the objectives and key performance indicators (KPIs) for our upcoming advertising campaign, focusing on increasing brand awareness and driving sales.

2. Target Audience

Discussed our target audience demographics, interests, and behaviors. Emphasized the need to tailor our messaging to resonate with this group effectively.

3. Creative Concept

Presented the proposed creative concepts for the campaign. Feedback was collected from all team members, leading to a consensus on the primary creative direction.

4. Media Strategy

Outlined our media buying strategy, including preferred channels and platforms that best reach our target audience. Agreed to allocate budget towards a mix of digital and traditional media.

5. Timeline and Milestones

Established a detailed timeline for campaign execution, highlighting key milestones such as creative development, media booking, and campaign launch.

Milestone	Date
Creative Development
Media Booking
Campaign Launch
Mid-Campaign Review
Campaign End
Post-Campaign Analysis

6. Budget Review

Reviewed the allocated budget for the campaign. Discussed potential areas for cost optimization without compromising campaign effectiveness.

Item	Amount
Total Campaign Budget
Creative Development
Media Buying
Miscellaneous (Contingencies)

7. Roles and Responsibilities

Assigned specific roles and responsibilities to team members, ensuring clear accountability for each aspect of the campaign.

Role	Name	Responsibilities
Project Manager		Entire campaign
Creative Director		Creative concept and execution
Media Planner		Media strategy and bookings
Analytics Lead		Campaign monitoring and post-analysis

8. Risk Management

Identified potential risks to campaign success, including budget constraints and market competition. Agreed on contingency plans to mitigate these risks.

9. Next Steps

Agreed on immediate next steps for each team member, including finalizing the creative concept, securing media placements, and preparing campaign analytics.

Task	Assigned To	Due Date
Finalize project timeline and distribute tasks
Present final creative concepts for approval
Secure preliminary media placements and present for review
Set up campaign tracking and reporting tools

10. Meeting Adjournment

The meeting was adjourned with an agreement to reconvene in two weeks to review progress on the action items discussed.