Free Mapping the User Journey

This template is a customer journey map for a "Platform Subscription", designed to analyze the user experience across various "Phases of journey." The horizontal axis highlights key phases, starting with "Open Website," followed by two unnamed phases (one blue, one pink, one green) and a final one, each with a placeholder for a phase name.

The vertical axis defines key aspects of the user's interaction: "Actions (What)," "Touchpoint (What)," "Behavior (What)," "Problem (What)," "Solution Hypothesis (What)," and "Next Step (What)."

Under the "Open Website" phase, the template provides example content: "Actions" include "user wants to join the platform," leading to a "Touchpoint" of "Text or button, Link." A typical "Problem" identified is "I cannot start right away, I need to create an account," which prompts a "Solution Hypothesis": "People who want to use the platform should find registration easy to do." The "Next Step" suggested is "need to click on a button." The subsequent phases include color-coded blank squares, ready to be populated with specific actions, problems, and solutions. At the bottom, two emoji icons (happy and confused) are present, likely for indicating emotional states. This template provides a structured framework for dissecting a user's subscription journey, identifying pain points, and formulating actionable solutions to improve the experience.