Free Omnichannel 2025 Customer Journey Schema

This template is a detailed flowchart outlining "How we work with 1 buyer segment," providing a comprehensive visual representation of a customer engagement strategy. The entire process is structured around a central "Acquire MQL" stage, which is fed by various preceding activities.

The flow begins with "Awareness" activities such as "Demand-based," "Industry specific," and "Offer Webinar," leading to different content types like "Free E-Book," "Podcast," and "Articles with." These activities feed into "MQLs" (Marketing Qualified Leads) generated through channels like "Linkedin Ads" and "Paid social campaigns."

From MQLs, the process moves into "SE" (Sales Engagement) and "Marketing" efforts, which involve activities like "Outbound/cold outreach," "Webinars for leads," "Remarketing," and "Counting Industry." These further refine leads and move them toward "BDRs" (Business Development Representatives), who engage in activities like "Sales enablement," "MSP & SEO courses," and "Google Ads."

The BDRs then feed into "AEs" (Account Executives), who handle "Close the deal," "Keep in touch," and "Proof of value calls." This leads to "Customers" and subsequently "Advocacy" activities like "Webinars for clients" and "Client co-creation." This template provides a complex yet clear visual guide to a multi-stage sales and marketing process, from initial awareness to client advocacy.