Free Customer Experience Journey Map

This template is a "Customer Experience Journey Map," designed to visualize a user's progression through various stages of interaction with a product or service. The top horizontal axis features five distinct "Journey Stage" arrows: "Awareness," "Consideration," "Purchase," "Onboarding," and "Advocacy," each color-coded (dark blue, light blue, medium blue, dark purple, light purple) to represent the sequential flow.

The vertical axis (rows) focuses on key aspects of the customer experience: "User Actions," "Touch Points," "Emotions," "Pain Points," and "Possible Solutions."

Within the grid, blue-toned rectangles of varying shades and sizes populate the "User Actions" and "Touch Points" rows, signifying different activities and interaction points within each stage. The "Emotions" row prominently displays a dotted line with emoji icons (happy, sad, neutral), illustrating the customer's emotional fluctuations throughout their journey. The "Pain Points" row uses darker blue rectangles to represent challenges encountered, while the "Possible Solutions" row also uses blue rectangles to suggest remedies or improvements for those pain points. This template provides a structured, color-coded, and visually intuitive framework for analyzing customer journeys, identifying emotional highs and lows, and brainstorming solutions to enhance the overall customer experience.