Free AARRR

This template is a grid-based framework designed for analyzing and tracking key customer lifecycle stages, likely for product or marketing strategy. The horizontal axis features four distinct, color-coded columns: "Category" (blue), "User Status" (pink), "Conversion" (yellow), and "Value" (green).

The vertical axis (rows) lists five critical stages of the customer lifecycle: "Acquisition," "Activation," "Retention," "Referral," and "Revenue." These stages represent the typical progression of a customer's engagement with a product or service.

Each cell within the grid contains a large, color-coded square sticky note (light blue, pink, yellow, or green), corresponding to the column's category. These squares are blank, providing dedicated space for users to input specific metrics, strategies, observations, or data points relevant to that particular customer stage and category. For example, under "Acquisition," the "Category" sticky note could describe acquisition channels, "User Status" could define a new user, "Conversion" could be the signup rate, and "Value" could be the initial customer value. On the far left, a "Dot voting" section with colorful circles (green, yellow, pink, blue, purple, red) is present, suggesting a mechanism for prioritization or voting. This template offers a clear and structured approach to tracking and strategizing across the entire customer lifecycle.