What Is a Bi-Fold Brochure?
A bi-fold brochure is a single fold brochure that results in a four-page brochure, and its fold is located in the center of the brochure paper. Companies usually distribute Bi-fold brochures to advertise their new products and services. These brochures distributed by companies are referred to as business or company brochures. Examples of such brochures are real estate brochures, travel brochures, medical brochures, and many more.
How to Create a Bi-Fold Brochure in Photoshop?
For a business owner or a business manager such as yourself, the importance of advertising your products and services is well understood. For a product or service to become profitable, it needs to gain marketability, which leads to customer/client traffic. One of the best ways to achieve that is through the distribution of bi-fold brochures. For that reason, we have gathered a few tips to help you create an elegant and effective bi-fold brochure.
1. Use Photoshop
You have numerous choices on what editing software to use for your bi-fold brochure. However, among your top choices should be Photoshop. It has always been widely known by many that Photoshop is among the most powerful editing software, especially in enhancing the quality of images. Since a bi-fold brochure should consist of high-quality images, then you should strongly consider using Photoshop.
2. Write an Overview About Your Business
If your business is still young and new, then it's best to write an overview of it on the bi-fold brochure. What you can talk about is the inspiration behind it, what it generally offers the market, and its mission and ultimate goals. In this way, you're introducing your business to the market. If your business is already an established one, you can still write an overview of it for the sake of those unfamiliar with it.
3. Be Informative About Your Products and Services
The products and services that your business offers are the essential contents of your bi-fold brochure. They're the ones that will grab the attention of the market, which will then lead to customer/client traffic, and thus more revenue. To solidify that, what you must do is to be informative about them. Talk about what benefits they provide, the specifications of its anatomy, and their costs. Also, remember to adopt a professional and promotional tone when writing about them.
4. Attach High-Quality Images
As mention earlier, a bi-fold brochure must have high-quality images. You should do the same with your bi-fold brochure if you want it to be effective and elegant. The images you should attach are images of your products and services. An excellent example of this is brochures distributed by restaurant businesses. They're brochures mostly have high-quality images of their food and drinks that make them mouthwatering to view. They achieve that with the help of a professional photographer. You should do the same as well. You can even further enhance the images if you see that they're not good enough yet. It should be a quick process if you're using Photoshop.
5. Use Bi-Fold Brochure Templates
Designing a bi-fold brochure from scratch can be quite challenging, especially if you're not an adept designer. For that reason, you should make use of printable bi-fold brochure templates and samples available for download on the internet, most notably here in Template.net. With their help, you only need to make some adjustments for it to be more in-line with your creative ideas and business needs.