How to Create a Business Brochure in Photoshop?
In the business industry, it is nearly impossible that your company is the only one that offers a specific product or service to the market. For this reason, people in business or entrepreneurs need to exert extensive effort to gain customers or increase the customer base. These efforts include launching a marketing campaign to achieve the goals set by the company. There are several types of marketing campaign activities, one of which is giving out brochures to potential customers. A business brochure is a foldable sheet of paper wherein information about a specific company, and its product or service is printed on.
Statistics show that 95% of visitors became aware of a particular business after receiving or obtaining a brochure. Because of its efficiency and ability to raise awareness, brochures are widely used to promote a business. In this article, we have outlined a step-by-step guide to help you design a brochure in Adobe Photoshop.
1. Identify the Target Market
A target market is a specific group of consumers who share similar needs that your company aspires to provide. It is essential to identify your target market for you to come up with targeted advertising material. Knowing the target market is beneficial on the part of the companies since it helps them use their resources efficiently. For example, tourism companies should target their marketing campaign to those who love to travel (e.g., millennials.)
2. Use Adobe Photoshop
Adobe Photoshop is a software used for graphic design which is compatible with both macOS and Windows. It features multiple tools which enable you to edit images and design a winning brochure for your business. The first thing you will do after opening the program is to set the dimensions of your brochure. The sizes of a brochure (both bi-fold and tri-fold) are as follows; 8.5" x 11", 8.5" x 14", 11" x 17", and 11" x 25.5". The size of your brochure will depend on the information and images you want to communicate to the readers.
3. Make a Good First Impression
First impressions last, so be sure to make a good one. Creating a good first impression starts with the brochure cover design. Think of a compelling headline you will put in the brochure’s cover page. The front page usually tells the readers what your business offers. You may also include photography on the brochure’s first page.
Whichever design style you want to achieve, be it simple, creative, modern, minimalist, etc., you may check out our templates for brochure design ideas.
4. Include a Call to Action
A small business can be the most successful one with the right call to action statement. Persuade the target market to take action and do business with you by writing a call to action in your brochure.
5. Attach Photos
Communicate your message more effectively and make your brochure more visually appealing with the help of high-quality photos. Images will help you feature specific products or services your business offers. You may include photos of a real estate property, school facility, hotel room, and so on.
6. Save, Print, and Distribute
After reviewing the content, save the document to get it ready for printing. Lastly, distribute your advertising material in areas that generate high foot traffic.