How to Make a Business Postcard in Adobe InDesign
A postcard is a resilient form of advertisement. These cards can become handouts and direct-mail materials for companies. Sometimes, it can also be attached to packages. With the efficiency provided by these promotional tools, entrepreneurs can use it to help boost sales and visibility. Whether you have a restaurant grand opening or a spa discount event, postcards can help with the growth of your business connections. In mailing postcards, there are procedures to follow to ensure that it's a successful promotion. This guide will help you in crafting a wholesome postcard for your company.
1. Talk About Your Company
The first step in creating your business postcard in Adobe InDesign is to have a short review of the nature of your corporation. Part of your format is an abridged version of your company's beginnings and purpose. In this description, you have to mention your work and achievements. You also have to highlight your good record and competence as a company. This business marketing method is efficient in shaping the perception of the audience about you. Don't forget to include the list of services or goods your offer in your enterprise.
2. Provide Company Contact Details
For the professional and simple postcard for your business, you need to make sure you have the correct contact details. When talking about contact information, you have to provide the different forms of communication available in your establishment. Besides the company's contact numbers and email address, you should also put the fax number if your business has one. Be careful when you input the numbers and recheck to see if the numerals match up. The social media account names and websites should also be on the postcard. Postcards become your marketing strategy, so be sure your content is reliable and informative.
3. Use an Attractive Photo (Graphics)
People pay attention to things that spark their interest. To make your postcard noticeable, you have to consider the design format. In the corporate realm, you have many competitors that you need to surpass. So, in making your business postcards, you have to favor graphics that can attract the attention of viewers. If you have a cleaning services company, choose elements that relate to your line of work but at the same time professional and appealing. You can have vectors with bubbles and a vacuum cleaner on your cleaning services postcard design. Again, the photo and graphics on your card are dependent on your business. So, select suitable and professional design elements for your advertisement.
4. Have a Slogan
Slogans or taglines make your business more recognizable to the public. If your company has these phrases, you should include them in your postcard. Doing that makes your promotional tool more memorable to the target audience. However, do note that these phrases should not dominate your printable postcard design. The majority of the content should still be about your business. A small space for the slogan would suffice.
5. Finalize the Postcard
When all necessary details are complete, you can start the editing process. Evaluate your work to see where you can add more color or erase irrelevant phrases. Recheck to make sure your business postcard is suitable for distribution. If done with the print, you can send the postcard to the people you want as business partners or clients. This simple method, no matter how small, can help with the visibility of your company.