The day of marriage is probably the day that all of us are waiting for in our entire life. As hectic as this event might get, and as exhausting the preparation can be, we all still look forward to this. Fortunately, the existence of rack cards seem to be the antidote to all of this stress as they are very effective marketing tools of promotion. Here’s how to make a wedding rack card in five steps.
Think on what will be the purpose of your wedding rack card. Will you be promoting a product, your services, or both? The flow of the content in your design card should remain consistent. Make sure also to include the basic details and contact information about your business so that interested customers can easily reach out to you.
Make use of boxes and shapes to organize your content. Apply the rules of visual hierarchy in regards to arranging the texts. The priority in this step is to prioritize a smooth flow of information, as a disorganized content would be very distracting and might discourage customers.
After organizing your content, make sure to include photos of the services or products you want to promote. People are easily attracted to things that they can see. So the probability of a customer being drawn to your rack card depends on how visually-pleasing are the wedding photographs attached to it.
Of course rack cards have to be designed too, but rather in a professional way. Use only a maximum of three complimentary colors for your design and stray away from unrelated designs. Your design should reflect the essence of wedding- solemn, and romantic.
Do a print preview of your wedding rack card template before printing it out. Make sure to check of the texts are legible and if the design is not overdone, your template should look professional. The typical rack card size is 4 by 9 inches. Use a glossy finish paper to print your template.
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