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A rack card is a type of document that is used for advertising and promotional purposes. They are often the best way to highlight your products and services, most notably in hotels, restaurants, hospitals, travel agencies, and other big establishments. They are usually of 4 to 9 inches in size. They contain more information with catchy graphic photos compared to other types of promotional tools.
Out of many ways to advertise your business, products, and company, making a Rack Card will never go out of style. For many businesses like hotels, spas, massage parlors, restaurants, and even medical teams, this card will always work out the best. Continue reading to get more insights:
Put all the necessary information that may help boost your business on the card. Include the type of products or services you were promoting like, wedding services, photography services, or even counseling services. Never forget to put the contact information, website, or social media pages to make it more accessible.
You need to consider preparing a budget when making a simple rack card if you want to get the best quality in the end. The design and message should match what you are trying to tell your audience.
You can make a simple card design without spending much time and money. As long as it can catch the attention of your prospective clients and audiences, everything will pay off afterward. Make a card design with simple words that can easily be read and understood at the same time. You can even add any promotional offer or discount that customers can avail of as a part of the additional information you add to the rack card.
If you have already jotted down the needed information, chosen photos, and proposed a budget for it, then it's time to proofread everything. Your sample rack card should be free from any errors and mistakes before you decide to print, distribute, and display them.
If you don't have any printing machine to print the finished template, make sure to pick the best printing shop. It will matter most of the time because the letters, design, and layout should be printed with clear copy and high-quality outcomes. Therefore, be so precise with everything to help you save time and money.
A rack card is a document used for commercial advertising, frequently in convenience stores, hotels, landmarks, restaurants, rest areas and other locations that enjoy significant foot traffic. Rack cards are typically 4 by 9 inches in size and sport high-impact graphic design.
Rack cards can be used by almost any business or organization. They are popular for lobbies, showrooms, waiting areas, and tradeshows…as well as for Point of Purchase (POS) marketing.
Rack cards are typically printed on a 4" x 9" card stock material that you can place in locations that have significant foot traffic. Popular places to display your rack cards are in hotels, restaurants, business partners, and inside your own business location.
Keep these things in mind when creating rack cards for your business:
Don't forget to proofread your rack cards.
Don't forget a visible call to action.
Be sure to include business contact information.
Don't print on cheap paper!
Yes. Food festivals, farmers' markets, food trucks, wineries, and breweries benefit from getting their materials in front of hungry and thirsty audiences. Your rack card should appeal to their eyes and taste buds. Often, rack cards are doubled up to be used as a take-out menu; food rack cards are often clipped onto the refrigerator at home or work.