What Is a Rack Card?
A rack card is a type of document that is 4 inches by 9 inches in size. It is usually being used for advertising and promotional purposes. They are often the best way to highlight your products and services, most notably in hotels, restaurants, hospitals, travel agencies, and other big establishments. They contain more information with catchy graphic photos compared to some kinds of flyers.
How to Make a Rack Card?
Out of many ways to advertise your business, products, and company, making a Rack Card will never go out of style. For many business people that operate a business such as hotels, spas, massage parlors, restaurants, and even medical teams, this one will always work out for your best interest. Hence, you will be given helpful methods to help you create your rack cards that will truly stand out among the rest.
1. Put all the Necessary Information
As much as possible, you need to put all the necessary information that helps boost your business. Include the type of products or services you were promoting like, wedding services, photography services, or even counseling services. Never forget to put the contact information, website, or social media pages to make it more accessible.
2. Prepare a Budget
You need to consider preparing a budget when making a rack card if you want to get the best quality in the end. The design and message should match what you are trying to tell your audience. That's why our site will make sure that your needs and expectations will be met at a very cost-efficient price.
3. Make it Simple Yet Catchy
You can make a simple card design without spending a vast amount of money. As long as it can catch the attention of your prospective clients and audiences, everything will pay off afterward. Choose a card design with simple words that can easily be read and understood at the same time. You can even add any promotional offer or discount that customers can avail of as a part of the additional information you add to the rack card.
4. Proofread Everything
If you have already jotted down the needed information, chosen photos to be added, and proposed a budget for it, then it's time to proofread everything. Your rack card should be free from any errors and mistakes before you decide to print, distribute, and display them.
5. Pick the Best Printer
If you don't have any printing machine to print the finished template, make sure to pick the best printing shop. It will matter most of the time because the letters, design, and layout should be printed with clear copy and high-quality outcomes. Therefore, be so precise with everything to help you save time and money. Plus, nothing will be wasted, especially your entire efforts.
General FAQs
What is on a rack card?
A rack card is a document used for commercial advertising, frequently in convenience stores, hotels, landmarks, restaurants, rest areas and other locations that enjoy significant foot traffic. Rack cards are typically 4 by 9 inches in size and sport high-impact graphic design.
What types of Businesses use Rack Cards?
Rack cards can be used by almost any business or organization. They are popular for lobbies, showrooms, waiting areas, and tradeshows…as well as for Point of Purchase (POS) marketing.
Where do you put rack cards?
Rack cards are typically printed on a 4" x 9" card stock material that you can place in locations that have significant foot traffic. Popular places to display your rack cards are in hotels, restaurants, business partners, and inside your own business location.
What are the Things to Keep In Mind while making a Rack Card?
Keep these things in mind when creating rack cards for your business:
Don't forget to proofread your rack cards.
Don't forget a visible call to action.
Be sure to include business contact information.
Don't print on cheap paper!Can Rack Cards help in Food Promotion?
Yes. Food festivals, farmers' markets, food trucks, wineries, and breweries benefit from getting their materials in front of hungry and thirsty audiences. Your rack card should appeal to their eyes and taste buds. Often, rack cards are doubled up to be used as a take-out menu; food rack cards are often clipped onto the refrigerator at home or work.