The look of your home or commercial property affects people’s impression of you or your business. This is why there’s a substantial market for interior designers since there are home and business owners they can have as clients who would want to hire their skills and services. While majority can benefit from interior design, not everyone is willing to pay the price for topnotch interior design.
To find clients, you need to market your business in a way that will help you attract not only those who could use interior designing but also those who see it as a worthwhile investment. You can market your services through a well-thought brochure with a simple and minimal design. Brochures always work to entice potential clients deeper into the content, especially if it has the following elements:
1. Cover: Prepare a cover design that can garner attention in just a matter of ten seconds from your average businessman to the most meticulous of homeowners. The most important visuals such as a great photo, your business logo and a catchy phrase to draw the audience into the brochure’s content should be present on the cover. You may also include phrases that command being read so set them in larger fonts with a maximum of ten words.
2. Points of Difference: Highlight the things that set you apart from the competition or the rest in the industry. You’re marketing a minimal interior design, which obviously means you have to convince your potential clients that it’s what they need. You should be able to design the brochure in a way that convinces them to change their outlook on a minimal design if they want something a bit more quirky or flashy. Convince them that you can personalize and meet them halfway. In most cases, this element would serve as your brand statement.
3. Color: A brochure is the visual representation of an interior designer’s skills, style and the value being offered to property, personal or office space. You need to market that offer well and the best way through that is by the wise use of color. Choose the color scheme that would represent the comfort and organization you’re trying to sell to the client. The use of relaxing, calm and simple color palettes works best for a minimal design.
4. Call To Action: A marketing campaign material is never complete without you asking the audience to take action whether it’s to ask questions through the phone, visit your company or business website or visit your office to know more details about your service, which is your goal. As for the next step, you’ll be in charge and you’ll know what to do if you read on.
Whether they’re packed with so much information, when it comes to brochures, there’s always going to be the feeling that you’re about to read a novel in full, in that you’re prepared to be disappointed. Or it could be so bland and destitute you feel like you’re in a long line in a full clinic, trying to get a checkup. They may be full of valuable stuff but unless you can get a person to pick up, let alone read it, it would matter little whether the content of your brochure is great or not.
Follow these steps to make sure yours will always have the attention it deserves:
1. Think simple: The best brochure designs for promoting a business don’t have to be graphically topnotch. And even though it’s an interior design service you’re selling, keeping it simple would always work to your advantage. You’d be surprised that simple designs can be effective without being boring or lacking visual appeal. For example, you can have your title embossed in a basic, clean typeface over a white background. The effect is very clean and modern, and though there isn’t much contrast it still translates well.
2. Know your audience: Whether you’re trying to get the attention of working wives, their husbands or small businessmen with just enough office space for their workforce, your audience would play a major role in conceptualizing your brochure design. For instance, interior designers for condo units may have a different target compared to those that cater mostly to designing company recruitment hubs or small cafes. When it comes to selling a minimalist design, some designers want clients that can agree to change how their personal spaces should be organized.
3. Keep it linear: You’re not restricted to using a bi-fold brochure as your ultimate layout. Brochures don’t have to look like they’re folded booklets, except perhaps for college brochures which would understandably use more text than business brochures. There are also brochures folded like an accordion which allows people to see the whole brochure if they choose rather than having to flip through its pages. With that said, it’s still important to know what works best for you.
4. Incorporate shapes: We’ll say it again. You don’t have to restrict yourself. Your pages don’t need to be rectangular or square and you don’t have to stick to using the usual shapes for your page layout. They can be circles, triangles, hearts, whatever suits your business best.
5. Choose your material: You’re probably going for mass printing to reach a wider audience. That’s all good as long as you have the budget for it and as long as you know which type of paper works best for your interior business. Depending on what you intend to use it for, the material you use for your brochure can very much relate to promoting your brand. Recyclable materials make your business look more environmentally friendly and ‘green’, while something more industrial gives an entirely different, blue collar feel.
We’ve given you a selection of great brochure templates on this article and elsewhere on this website. However, when it comes to creating a design brochure from scratch, something that can take pride of place in your interior design portfolio, do you make it really stand out? Here are some pro tips to help you further:
Depending on the type or format, a brochure can follow any size, although the following are the most common:
(Opened or flat) 8.5″ x 11″, or a normal letter format
Other popular sizes are 8.5″ x 14″, 11″ x 17″and 11″ x 25.5″
The two most commonly used types of brochure folds are the Z-fold and trifold. A Z-fold is very useful when there’s a lot of information or text to be included in the layout. A standard tri-fold design, on the other hand, is best for brochures using a larger image with less text and information.
Brochures play a big part in marketing your business and your brand. It also makes a statement to future clients helps reach the type of businessmen or homeowners you want to design for.
You’re selling your services and there’s a lot of information you want the future client to know. A brochure is a great way to organize and break down content into a single piece of paper.
Don’t try to overdo your design since you’re trying to probably sell a minimalist style anyway. You also don’t have to be different just for the sake of it when you’re thinking of how to design a brochure that gets noticed. Keep it simple and remember the golden rule in design: less is always more.