Retaining existing clients and customers can make a simple business more profitable than attracting new ones, and according to the principles of lifecycle management, keeping your current customers is more economical. In the case of most businesses, this is debatable because the market is changing and it is important to attract a target audience and not only focus on the ones you already have.
When it comes to law firms, however, this is true in the sense that the industry has changed over the years and the most successful firms, in general, are the ones that know how to take advantage of the right marketing channels for the taking, as well as new strategies that get you a steady flow of clients and never leaves your practice without an abundant pile of case files for your next client and the next, and a string of about a dozen of them after that.
Whether you’re currently working freelance or one of the lucky ones to own his practice with a decent number of lawyers and legal staff, you would know the important role that effective marketing plays both digitally and offline. What you might not be privy to yet, is that your practice’s future success and sample plans for growth is largely dependent on how well you market your services.
For law firm marketing, the main goal should really be simple, whether you want to market first offline or use the worldwide web to your advantage: The name of your law firm should be the very first one that potential clients in your area think of when they decide to seek legal counsel. Today more than ever, the competition has reached new heights in the legal business arena, but with good reason. According to a 2016, statistical data, the market for legal services in the United States was valued at 437 billion dollars in the last two years, with the following breakdown:
A law firm obviously offers and provides services. It is therefore important to be able to market your skills to potential clients because your skills are what your services is about. You have to show people that you have every intention to, and that you can solve their legal problems. You can win their cases. You may also see marketing plans in PDF.
You can take care of their legal issues effectively. Without showing them what you can offer, you cannot expect clients to just show up at your door even if you have won many cases before and even though your years of experience pretty much speak for themselves. You might be the most sought-after and the most skilled lawyer in town but unless you have won high profile cases, and unless your prospective clients know what you can bring to the table, you won’t get their business or their trust. You may also see retail marketing plans.
This is where your marketing plan comes in. You have to create one that is efficiently put together so that you can get your clients. You have to show your target market that you have the skill set and the resources that they need to solve their legal problems.
The face of marketing is always changing, and so your strategies should be as dynamic. Awareness is the name of the game and for this, you have to choose the right marketing channels for putting your brand to the fore. Yes, legal firms, just like other corporate businesses have brands to promote and market. The conventional way may still work and you may not want to give up just yet on marketing your services via newspaper print ads and posters but it’s time to also accept that the tables have turned when it comes to law firms marketing means.
You have to create a brand and put it forward, and these days, you need a strong online presence for that. You have to establish that your office and your services are accessible and available to anyone who needs them. Let’s get real. There are more people using the internet for searching services, legal services included, which means you must be able to position yourself through your online presence. You may also see event marketing plans.
There’s an increased need of standing out from the rest of the pack. The number of law firms in a local area is on a rise as well as a new breed of lawyers trying to break out from big firms to build and set up offices of their own. With competition reaching greater heights, defining your firm’s simple marketing plan and business goals might be on the challenging side. You can expect a continued increase in competition as you try to carve your own niche to attract your own stream of clients.
Otherwise, your firm would be left out before you even realize what’s happening. After all, there are many areas in the law which means your law firm can have a healthy dose of competition in the area of your practice. The key for you to market your firm well is to identify what makes it unique and use it to build a brand that would attract customers. You may also see sample social media marketing plans.
These are the things you need to prepare for if you own a law practice because today more than ever, it is becoming obvious that it’s difficult for law firms to thrive without effective planning in marketing. You law firms need to pick the right channels through which your office’s skills can be promoted and start focusing on online marketing while keeping the conventional ways at bay just in case you need them. Finding the balance in between might just win you new clients and make your services more accessible than ever, at the right price.
Establishing a brand identity and gaining a solid client base requires a firm to have something unique to offer, something it is most known for. This identity can come from your firm’s work ethic, experience with clients, a record of success, the kind of work you did for a specific area of the law, your firm’s mission statement or philosophy as well as highlighted and recognized achievements.
Maybe your firm was built from pro bono cases and worked its way up to represent client from the streets, women and children, or maybe it’s known for DUI cases. Perhaps your practice is the saving grace for those who wants to get over with divorce settlements or specific types of real estate transactions. Such qualities and characteristics sets a firm apart from the rest of the offices competing for the same type of clients. These are the thing crucial in shaping your brand, marketing it and establishing a strong identity in the industry. You may also see sample internet marketing plans.
This is the part where client-specific advertising becomes the core of your strategic marketing plan. Points you should consider should include common issues your potential customers might encounter and how capable or qualified your firm is in addressing them. After which you can start considering some practical yet creative means in showcasing these attributes in a language which your readers can relate to.
Maybe for a criminal defense firm, most clients would be worried about getting a lighter sentence should they be found guilty. Your firm would get its success in providing just that to their clients, no matter how difficult it proves to be. A firm specializing in DUI cases can focus on getting their clients’ licenses back. Writing these down would help support your brand more and develop a sound marketing plan sample as well as encourage confidence for those who read it.
Having your own practice demands getting the right strategies to make it successful. It also means you have to develop a well-structured and carefully thought-out digital marketing plan for obvious reasons. Your marketing plan will help you get the right tools in making your legal business grow thereby increasing your chances of success in a tough industry. It can require hard work and effort especially when you have your desk full of case files but who knows. You might just end up winning more than just your case inside and beyond the courtroom.