Free Social Media Marketing Rubric

I. Content Quality (25 points)

Relevance (5 points):

• Content aligns with the IT industry and our company's expertise.

• Addresses current trends and challenges in the field.

Accuracy (5 points):

• Information presented is factually correct and up-to-date.

• Sources are cited when necessary.

Engagement (5 points):

• Posts encourage interaction (likes, comments, shares).

• Responses to comments are timely and meaningful.

Creativity (5 points):

• Content is visually appealing with well-designed graphics or images.

• Innovative approaches to presenting information are evident.

Consistency (5 points):

• Regular posting schedule is maintained.

• Branding elements are consistently applied.

II. Audience Engagement (20 points)

Audience Understanding (5 points):

• Demonstrates knowledge of the target audience's needs and preferences.

• Content is tailored to resonate with our specific audience segments.

Community Building (5 points):

• Actively fosters a sense of community among followers.

• Encourages discussions and networking within the IT community.

Feedback Integration (5 points):

• Listens to feedback and adapts social media strategy accordingly.

• Demonstrates a willingness to address concerns and suggestions.

Inclusivity (5 points):

• Promotes diversity and inclusivity in content and interactions.

• Engages with a broad range of voices and perspectives.

III. Performance Metrics (15 points)

Follower Growth (5 points):

• Demonstrates consistent growth in follower numbers.

• Analyzes follower demographics for targeting improvements.
  

Engagement Metrics (5 points):

• Monitors likes, comments, shares, and other relevant engagement metrics.

• Sets and meets specific engagement goals.

Conversion Tracking (5 points):

• Tracks and reports on conversions (e.g., website visits, inquiries, downloads) originating from social media efforts.

• Adjusts strategies to improve conversion rates.

IV. Social Media Management (15 points)

Platform Selection (5 points):

• Chooses appropriate social media platforms based on audience and objectives.

• Keeps up with emerging platforms and trends.

Content Calendar (5 points):

• Maintains a well-planned content calendar.

• Ensures content is aligned with marketing campaigns and events.

Crisis Management (5 points):

• Has a plan in place for handling negative comments or crises.

• Responds to crises in a timely and professional manner.

V. Overall Assessment

• Excellent (90-100 points): Demonstrates outstanding performance in social media management.

• Good (70-89 points): Shows solid performance with room for improvement in specific areas.

• Satisfactory (50-69 points): Meets basic requirements but needs significant improvement.

• Needs Improvement (0-49 points): Fails to meet minimum expectations; a comprehensive overhaul is required.

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