Target Audience

Clearly identified and thoroughly understood

Mostly identified and understood

Somewhat identified and understood

Audience not clearly identified or understood

No consideration for target audience

Message Clarity

Concise, clear, and effectively communicates the message

Mostly clear with some minor confusion

Message is somewhat clear but lacks clarity

Message is unclear and difficult to understand

Message is completely unclear and incomprehensible

Creativity

Highly innovative and original

Creative with some original elements

Somewhat creative with common elements

Lacks creativity and relies on clichés or stereotypes

Completely unoriginal and uninspired

Visual Appeal

Highly engaging visuals that enhance the message

Visually appealing with some enhancement of message

Visuals are present but do not significantly enhance message

Visuals are distracting or irrelevant to the message

Visuals detract from the message or are nonexistent

Call to Action

Compelling and clear call to action

Call to action is present but lacks persuasiveness

Call to action is somewhat unclear or weak

Call to action is missing or ineffective

No call to action provided

Brand Representation

Strong alignment with brand identity

Mostly aligned with brand identity

Somewhat aligned with brand identity

Brand representation is inconsistent or misleading

Brand representation is completely off-brand

Overall Impact

Memorable and likely to have a significant impact

Impactful but may not be memorable

Somewhat impactful with limited memorability

Lacks impact and is forgettable

Completely ineffective and easily forgettable