Social Media Copywriting Brief
Prepared by: [Your Name]
Overview and Objectives
This brief outlines the requirements and guidelines for planning and creating social media campaigns for [Your Company Name]. The goal is to develop engaging content that promotes our products/services, increases brand awareness, and drives user engagement. The campaigns should align with our overall marketing strategy and brand identity.
Target Audience
Our target audience consists of the following demographics:
Attribute | Description |
|---|
Age Range | 25-45 years |
Gender | All genders |
Location | Global, with a focus on urban areas |
Interests | Technology, lifestyle, fashion, travel |
Income Level | Middle to high income |
Psychographics | Trendsetters, early adopters, influencers |
Key Messages
The core messages we aim to communicate through this campaign are:
Innovation: Highlighting our cutting-edge technology and products.
Quality: Emphasizing the superior quality and craftsmanship of our offerings.
Lifestyle: Showcasing how our products integrate seamlessly into the daily lives of our audience.
Value: Communicating the value and benefits our products provide to customers.
Tone and Voice
The tone of the content should be:
Professional yet approachable: Maintain a professional tone while being friendly and relatable.
Inspirational: Motivate and inspire the audience to engage with our brand.
Informative: Provide useful and relevant information about our products and services.
Platform Specifications
Each social media platform has unique requirements. Ensure content adheres to the following specifications:
Platform | Post Type | Character Limit | Image Size | Video Length |
|---|
Facebook | Text, Image, Video | 2,200 characters | 1200 x 630 pixels | Up to 240 minutes |
Instagram | Image, Video, Story | 2,200 characters | 1080 x 1080 pixels | Up to 60 seconds |
Twitter | Text, Image, Video | 280 characters | 1200 x 675 pixels | Up to 2 minutes 20 seconds |
LinkedIn | Text, Image, Video | 1,300 characters | 1200 x 627 pixels | Up to 10 minutes |
Content Examples
Below are examples of the type of content expected:
Facebook Post: A high-quality image of our latest product with a caption highlighting its innovative features and a call to action to visit our website.
Instagram Story: A series of short videos showcasing the product in use, with swipe-up links for more information.
Twitter Tweet: A brief, engaging text post with a link to a related blog article or product page.
LinkedIn Post: A professional article about industry trends and how our product addresses current market needs.
Call to Action
Each piece of content should include a clear call to action, such as:
Deadlines and Milestones
The following timeline outlines key deadlines and milestones for the campaign:
Milestone | Deadline |
|---|
Campaign Brief Finalization | January 1, 2050 |
Content Creation Start | January 5, 2050 |
First Draft Submission | February 1, 2050 |
Internal Review and Feedback | February 10, 2050 |
Final Content Submission | February 20, 2050 |
Campaign Launch | March 1, 2050 |
Approval Process
Content must go through the following approval process before publication:
Initial Review: Conducted by the content team to ensure alignment with the brief.
Marketing Manager Approval: Reviewed and approved by the marketing manager.
Final Approval: Obtained from senior management or the brand director.
Brief Templates @ Template.net
