Social Media Creative Brief
Project Overview
This social media creative brief outlines the strategy, objectives, deliverables, and timelines for [YOUR COMPANY NAME]'s upcoming social media campaign. The purpose is to ensure a cohesive approach across all platforms to effectively engage our audience and meet our business goals.
Objectives
Increase brand awareness by 25% within three months.
Boost engagement rates by 15% on Instagram and Twitter.
Drive 10% more traffic to the company website via social media channels.
Grow the subscriber list for the monthly newsletter by 20%.
Target Audience
The primary target audience includes:
Demographics: Men and women aged 18-34, urban locations, middle-income.
Interests: Technology, lifestyle, fashion, travel.
Behaviors: Active social media users, frequent online shoppers, early adopters of new products.
Key Messages
Key messages to communicate:
Our products are innovative and cater to modern lifestyles.
Highlight customer testimonials and positive reviews.
Showcase unique selling points (USPs) such as sustainability, design, and functionality.
Encourage community engagement and feedback.
Social Media Platforms
Platform | Content Type | Frequency |
|---|
Facebook | Blog links, infographics, user stories | 3 times a week |
Instagram | High-quality images, stories, reels | Daily |
Twitter | Short updates, polls, retweets | Twice a day |
LinkedIn | Professional articles, case studies, thought leadership | Once a week |
Content Requirements
Ensure all content meets the following criteria:
Adheres to brand guidelines regarding tone, style, and imagery.
Includes relevant hashtags to increase discoverability.
Contains clear calls-to-action (CTAs).
Optimized for each platform's specifications (such as image dimensions and character limits).
Timeline
Milestone | Deadline |
|---|
Develop initial creative concepts | October 10, 2073 |
Content creation and approvals | October 20, 2073 |
Launch of the campaign | November 1, 2073 |
Mid-campaign review | December 15, 2073 |
Final campaign analysis | January 10, 2074 |
Measurement and Evaluation
Success will be measured through the following metrics:
Engagement rates (likes, comments, shares).
Follower growth on each platform.
Website traffic from social media referrals.
Email subscriber growth from social media campaigns.
Sentiment analysis from social listening tools.
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