Free Non-Profit 100-Day Fundraising Plan Format

Prepared by:
[Your Name]
[Your Company Name]

Introduction

• Purpose of the Plan: Clearly state the goal of the fundraising efforts over the next 100 days, including the financial target and the mission it supports.

• Overview of the Organization: Briefly describe the non-profit organization, its mission, and its target audience.

Phase 1: Preparation (Days 1-20)

Goal Setting and Strategy Development

• Define the fundraising goal (e.g., $100,000).

• Identify target donors (individuals, foundations, corporate partners).

• Determine the fundraising channels (events, online campaigns, grants).

Team Mobilization

• Assign roles and responsibilities (e.g., campaign managers, donor relations team).

• Set up a team communication plan for efficient collaboration.

Platform and Tools Setup

• Select online donation platforms and tools.

• Prepare digital and physical materials (flyers, donation pages, social media assets).

Research and Engagement

• Identify key potential donors and partners.

• Begin outreach with personalized engagement (phone calls, emails).

Phase 2: Fundraising Launch (Days 21-60)

Kickoff Event

• Plan and host an event to launch the campaign (virtual or in-person).

• Ensure press coverage and social media promotion to maximize visibility.

Donor Outreach and Engagement

• Reach out to top donors for initial contributions.

• Regularly update the donor community on campaign progress.

• Promote via email newsletters, social media, and the organization's website.

Engage Corporate Sponsors

• Reach out to potential corporate sponsors for matching gifts or large donations.

• Offer visibility and marketing benefits in return for sponsorship.

Mid-Campaign Review

• Evaluate progress toward goals and adjust strategies if necessary.

• Analyze donor engagement and campaign reach.

Phase 3: Intensification (Days 61-90)

Donor Stewardship

• Continue personalized outreach to existing donors to secure additional contributions.

• Highlight specific needs or projects the donations will support.

Special Campaigns

• Launch themed campaigns or limited-time challenges to boost donations (e.g., a 24-hour challenge with matching funds).

• Encourage peer-to-peer fundraising efforts from supporters.

Community Engagement

• Host virtual or in-person community events to raise awareness.

• Collaborate with local influencers or community leaders for further reach.

Phase 4: Final Push and Wrap-Up (Days 91-100)

Final Campaign Surge

• Promote a final push with a sense of urgency (e.g., “last chance” appeals).

• Offer matching gift opportunities for donors to maximize contributions.

Thank-You Campaign

• Send personalized thank-you notes to all donors and stakeholders.

• Highlight the impact of the donations and how they will support the mission.

Celebrate Success

• Celebrate reaching fundraising goals (or progress made) through an online or in-person event.

• Share success stories, testimonials, and a final report on the funds raised.

Conclusion

Campaign Evaluation

• Assess the success of the campaign in terms of financial goals, engagement, and donor retention.

• Identify areas for improvement for future fundraising efforts.

Next Steps

• Plan for long-term donor stewardship and future campaigns.

• Continue communication with donors and supporters to build lasting relationships.

Contact Information

Provide key contacts within the organization for donor inquiries, follow-up, and next steps.

Plan Templates @ Template.net