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What Is the Purpose of a Travel Brochure?

The purpose of a travel brochure is, as its name suggests, is to help those who wish to travel to a specific area by telling them everything that they need to know about it. Whether it's in England, Korea, Thailand, or even the Philippines, the brochure is sure to help those who wish to know how they can best spend their time in those areas. So basically, think of it as a guide that's detailed enough to tell you where to go and what you need to do when visiting a certain country or city.

How to Create a Travel Brochure

1. Decide on the Style of Brochure

To start, you'll have to decide if you want to go with either a bifolded brochure or a trifolded brochure. While it's clear that the bifolded one contains more folds and more space for information, some prefer the alternative as it allows them to go into less detail and focus more on the design aspect. You can choose to use either one that best suits your preferences.

2. Start with Choosing the Right Pictures

It is always important that you know what kind of pictures you are going to use to represent the destination you want the reader to visit. You should only choose from a selection that provides a positive review of the area, as well as ones that show exactly what kind of activities the reader can participate in if he/she were to travel there. Take note that you'll only want to use high-quality pictures as you want to make the brochure look as attractive as possible.

3. Provide a Brief Description of the Area

You can start with a short message that describes just how beautiful the destination is and even what kind of culture it promotes. Be sure to use only positive adjectives when describing the area or areas. If you like, you can also include a short paragraph that provides an explanation regarding the history of the area.

4. Explain What One Can Expect from His/Her Visit

Next is to point out what the reader can expect to do or visit while he/she is at the location. Talk about the many attractive tourist spots that the reader can enjoy and all of the different events and activities that take place. When doing this, provide all of the details such as the perfect season to make the trip and the exact names of the places that they have to visit. As for how everything should be arranged, you can always look up and use brochure templates so that you can simply edit the premade layout that you think looks nice.

5. Point Out Details on How They May Travel to the Destination

It is very important the brochure specifies what mode of transportation that the readers can use to get the area and other destinations. Include everything from what vehicles can be used and the amount of time it takes to get from one location to the next. This is also where you can place information on the travel agency that can help them get to these destinations with ease. Be sure to point out the exact name of the agency and provide updated contact details that can be used by the reader.