How to Make a Floral Brochure in Microsoft Publisher?
Be it spring, summer, fall, or winter, flowers are seasonal all year round. Whether you are making a brochure for a flower shop or an IT company, it would be smart for you to incorporate it with your brochure as it's sure to never go out of style. If you're just about to start creating your own floral brochure, then here are some helpful tips that you can follow in making one.
1. Understand your Brochure
Your brochure will turn out to be ineffective if you do not know what it's supposed to do. Understanding its purpose is essential in guiding you throughout your brochure making process. To do this, collect as much information as possible. For example, if you are making a floral brochure for your gift shop, then you'll need to know everything from what flowers are sold to their prices. Knowing what to place in your brochure will make it easier for you when choosing the right floral design to incorporate.
2. Know your Audience
It is understandable that a brochure is a communication tool between consumers and providers. With that, you should keep your audience in mind during the creation process. Brainstorm as to what would appeal to them and incorporate it into your document. For example, if you are designing a tri-fold brochure specifically aimed towards a certain age demographic, then you'll need to learn the types of flowers that would pique the interest of that particular age group.
3. Incorporate Floral Designs
Now, for the flowers, you need to choose carefully as to what you would include in your brochure. Make sure that it complements your brochure’s purpose. So let's say you're making a wedding brochure, you can make use of wedding flowers like roses, tulips, or hydrangeas. Or if it's for a memorial brochure, you can place flowers like lilies, gladiolus, carnations, chrysanthemums, and more. You can always do your research if you want to know what flowers you can incorporate into your design.
4. Avoid Using Extraneous Words
The more complicated the words that you will use in your advertising brochure, the lesser your audience would find your brochure appealing. Stick to the basics of the language and do not go overboard. Keep things simple and straight to the point. You can be a little creative with your sentences if the purpose of your brochure calls for it, but again, just be sure that you don't go overboard.
5. Indicate a Call To Action
This type of elegant brochure would not be able to serve its purpose if you do not include a call to action. If you want to be able to reach your audiences through your brochures, then you'll also need to provide them with a means of reaching you. Include a sentence that kindly asks them to contact you if they ever want or need to. You may then include your complete name and contact details. If the floral brochure you're making is for a company, then be sure to include its complete name as well.
What Are the Types of Brochures?
There are several types of brochures currently used today. They are:
- Bi-Fold or Half-Fold
- Gate Fold
- French Fold
- Accordion Fold
- Double Parallel Fold
How Many Pages Do Brochures Have?
In any type of brochure that you make, each folded section must total up to 4 pages. But, there exemption wherein you can add an extra page for the cover.
What Are the Preferrable Brochure Sizes?
There are four standard brochure sizes that you can make: 8.5 x 11, 8.5 x 14, 11 x 17, and 11 x 25.5 inches. When choosing the best brochure size, you need to complement it with the amount of information that you want to implement and share.
What Is the Best Material to Use for Making Brochures?
Although there are many options to go for, one of the best would be 100 lb paper as it's thick and durable enough to properly house your content.
Are There Differences Between a Brochure and a Flyer?
As brochures can have specifications similar to a flyer, there are enough significant differences that differentiate the two. One is that the content of a flyer is only on a single side while that of a brochure is on multiple ones. The other is that brochures can have multiple folds, while flyers only contain one page.