How to Create an HR Brochure in Adobe InDesign
Human resources management is a particular topic in every company. Why? It involves people. The human resources department serves employees from different areas of the company, from the people in the administration building to the workers in the field. They are all part of the HR work. Some companies even ask other people to do this job!
For this reason, if you are an HR outsourcing services company, having an excellent brochure is a must to make your advertising and marketing efficient and effective. With a beautifully designed and professionally written template, your hr consulting, hr solutions, and other services will be for everyone to see. So if you desire to create one today, some steps are available below for your convenience.
1. Captivate with Design
Brochures are a prime example of printed traditional marketing mashed with modern and vibrant style. It mixed the best of both worlds. So, everyone expects them to be colorful and compelling. To make this, you can use beautiful photos and stylish graphics to keep their eyes on the paper. Try to use colors that complement and pictures that are inviting in some ways. Remember, people love to see vibrant colors. However, not overly vigorous, as it might hurt people's eyes and distracts them from the main point, which is your company's services.
2. Apply Full Bleed
Alright. So you see this brochure. It looks nice. It has a vibrant and compelling design, but there's a broad white line encompassing the whole thing! Acting as a barrier of staleness, keeping all that beauty inside a box, which is saddening. That's why for your brochure template, you should try and apply full bleed. This point means that your brochure would not have white edges. Instead, it will look like a piece of art, a masterpiece!
3. Create Content
Your handouts wouldn't look right without exciting content in it. It will only look like a series of pictures and designs, not a catalog, but a magazine. Imagine you wanted to promote your hr outsourcing services, but ends up calling for the design. It won't be delightful. So do thins right by creating your content correctly and precisely.
4. Be Interactive
Writing can be both creative and technical. However, your pamphlet should have more creative and interactive content, as being more technical can void your reader's joy of reading. Do not use highfalutin words and other unnecessary words to your content. Invite people to read through healthcare staffing or being an educational consultant without making them feel that they are learning something different and new.
5. Choose Fitting Dimension
How big is your brochure? Do you want to create an 11 x 25.5-sized pamphlet, or would you want to have 8.5 x 11 sizes? Finding the most fitting dimensions for your brochure is of the essence. This choice may also include finding the best sheet for you to use. What matters though, is that you choose the most fitting ones, so that it may fulfill your goals and purposes for this type of material. Remember to decide with the user and reader in mind.